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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Get all the iconic makeup stick of e.l.f. Cosmetics' OG Power Grip Primer, with a matte finish! Power Grip Matte Primer grips makeup for long-lasting wear and is infused with lemon myrtle blend to help reduce the look of excess oil and shine for a smooth, balanced, matte complexion.
Benefits
- Mattifying makeup primer helps reduce the look of excess oil & shine
- Sticky gel formula grips makeup for long-lasting wear
- Gives your complexion a smooth, matte finish
- Great for dry, oily & combination skin
- e.l.f.'s fan-fave Power Grip Primer with a matte finish
- e.l.f. is proud to partner with Fair Trade USA & manufacture products in Fair Trade Certified facilities; look for the Fair Trade Certified seal on your e.l.f. product
Key Ingredients
- Infused with lemon myrtle blend to reduce the look of shine
Formulated Without
- Phthalates
- Parabens
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Use fingertips to apply mattifying primer and pat into skin.
Allow to set for 30 seconds to absorb and activate grip prior to makeup application.
Water (Aqua), Glycerin, Silica, Butylene Glycol, PEG-150 Distearate, Niacinamide, Polysorbate 80, Backhousia Citriodora Leaf Extract, Tocopherol, Ethylhexylglycerin, Caprylyl Glycol, Potassium Laurate, Ammonium Acryloyldimethyltaurate/VP Copolymer, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Phenoxyethanol, Disodium EDTA.
Ingredients may change or vary from time to time. Please refer to the packaging of the product you receive for the list of ingredients in your particular product.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Dewy without the greasy feel
- 1Makeup needing to last for a long time
Describe Yourself
- 1Pale Skin, Dark Hair, Early 30s
Most Helpful Positive Review
Great dupe for Milk HydroGrip
I did my usual skincare before priming and compared the E.L.F. on my left to the Milk in my right. I couldn't tell a difference.
Most Helpful Critical Review
I like it
This primer works really good for anyone that has oily skin. The primer glides on so effortlessly and really does mattify and reduce my pores for a smooth finish once my concealer and foundation was applied.I also like that it's a very nice sized bottle and reasonably priced .I received this product...
3340 results
I would buy this product
[I received this product in exchange for my honest review] This primer is perfection! No scent, great coverage and not sticky at all. Pairs great with the halo glow compact for a flawless look. Would definitely recommend elf and these products to friends and family.
I love this new format and new packaging.
[I received this product in exchange for my honest review] The texture: 5/5 Finish: 5/5 Coverage: 5/5 Scent: 4/5 Packaging: 5/5 Im in love with this. For daily makeup routines is amazing and also full coverage makeups. It's a BOP
Matte, unscented primer
[I received this product in exchange for my honest review] Lightweight primer with velvet matte finish. Grips makeup all day, controls shine. Non-sticky, compact tube. Ideal for oily skin. Light coverage, unscented.
I would buy again love the way my makeup stays
[I received this product in exchange for my honest review] Works great makeup stays on all day long I like the black packaging there is no scent and the texture is not bad just a small bit tacky I would recommend this for sure works just as good as more high priced ones.

Smooth matte primer
[I received this product in exchange for my honest review] I typically don't use primer but this makes my skin so smooth for foundation application. My pores by my nose is gone when I use it. A little goes a long way and holds my makeup in place all day