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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide preps and primes your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The gel-based formula goes on clear, making it the ideal makeup application base for all skin tones.
Benefits
- Gel primer formula grips makeup for long-lasting wear
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- Great for oily, normal, dry & combination skin types
- 100% vegan, cruelty-free & Leaping Bunny Certified
- Made in a Fair-Trade Certified facility
Key Ingredients
- 4% Niacinamide evens out skin tone & brightens the look of dullness
Formulated Without
- Phthalates
- Parabens,
- Nonylphenol ethoxylates
- Triclosan
- Triclocarban
- Hydroquinone
Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
Water (Aqua), Butylene Glycol, Glycerin, Niacinamide, PEG-150 Distearate, Polysorbate 80, Tocopherol, Hylocereus UndatusFruit Extract, Sodium Hyaluronate, PEG-240/HDI Copolymer Bis-Decyltetradeceth-20 Ether, Potassium Laurate, 1,2-Hexanediol, Hydroxyacetophenone, Disodium EDTA, Pentylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Caprylyl Glycol. May Contain: Red 40 (CI 16035), Yellow 5 (CI 19140).
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Why You'll Love It:
Glowy as e.l.f. makeup GRIP
What the e.l.f. is the difference?
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Questions
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Reviews
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Ratings Distribution
Most Helpful Positive Review
I did a side by side comparison
I have extremely dry skin so, hydrating products are a must for me. This new primer on it's own looked pretty similar to the OG but it did feel a bit more hydrating. It locks your makeup in place and you can still see the hydration peaking through even after powder. This is very comparable to the O...
Most Helpful Critical Review
I would NOT purchase again.
I have combo skin. After applying the e.l.f. Cosmetics Power Grip Primer + 4% Niacinamide and waiting a minute, I applied my foundation, Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45. I usually have make up break up around my nose so I had high hopes for this primer. I noticed ho...
4187 results
Had A Learning Curve, Now I Love It!
For the longest time, I could not understand the hype with this product. I had a hard time getting it to work and was experiencing my makeup sliding around and breaking up around my nose and creasing. I recently learned I was applying way too much skincare for this primer to be effective. Now, all I do is a hydrating toner, SPF, and then I go in with this primer before I start my makeup and it works like a dream. It keeps my makeup intact all day long, and my makeup looks good even after sweaty gym sessions. My advice if you feel like this product is working against you is to use minimal skincare beforehand, but making sure whatever skincare you do use is still hydrating. I genuinely love this primer now and it will definitely be a staple from here on out.
Impressed
I am no professional when it comes to make up application. This primer is perfect for a novice like me! It applies easily and my makeup glides on and stays put all day. It is definitely worth the small price for such a big product!
Must have
Verified Buyer
Reviewed at
My favorite primer even it makes my skin soft and my makeup go on so well and last all day
100% Worth it!
Verified Buyer
Reviewed at
Would always recommend this primer over every single one on the market! not only is it super affordable, it's super dewy and adds such an amazing glow to my makeup. i don't wear foundation too often but when i do, this primer is a staple in my routine! esp if you're some one like me who has dry skin and struggles w creasing, this is perfect! it adds sm moisture to my skin 🩷
#1 Primer
Verified Buyer
Reviewed at
Nothing works better to keep on your makeup than this primer! I LOVE makeup + skincare so the power grip with niacinamide is my favorite! Primer is an essential, so thank you e.l.f. For making this amazing product so affordable!
