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Summary
Conscious Beauty at Ulta Beauty™
- Sustainable Packaging Brand
Estée Lauder's Pure Color Whipped Matte Lip Color is light as air, velvety smooth lip color with nourishing Moringa butter. This whipped, matte liquid lip makes lips feel as sexy as they look.
Benefits
- Lightweight, powdery texture
- Ultra-comfortable
- 12-hour wear
- 12-hour color-true
- Soft, velvet matte finish
Key Ingredients
- Moringa butter
- Hyaluronic acid
Stroke over top and bottom lips - the specially designed applicator coats with one swipe. Precision tracing tip provides ultimate control at corners and Cupid's bow.
Pro Tip: For a subtle blurred effect, dab onto the center of your lips and blend out on the edges.
Isododecane, Isononyl Isononanoate, Dimethicone, Silica, Moringa Oil/Hydrogenated Moringa Oil Esters, Polybutene, Synthetic Beeswax, Hydrogenated Polyisobutene, Microcrystalline Wax/Cera Microcristallina/Cire Microcristalline, Magnesium Myristate, Quaternium-90 Bentonite, Sodium Hyaluronate, Ricinus Communis (Castor) Seed Oil, Hydrogenated Castor Oil, Olea Europaea (Olive) Fruit Extract, Cetyl Peg/Ppg-10/1 Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Stearalkonium Hectorite, Triticum Vulgare (Wheat) Bran Extract, Polyglyceryl-3 Diisostearate, Isopropyl Myristate, Propylene Carbonate, Isopropyl Titanium Triisostearate, Lauryl Methacrylate/Glycol Dimethacrylate Crosspolymer, Cholesterol, Glyceryl Stearate, Butylene/Ethylene/Styrene Copolymer, Ethylene/Propylene/Styrene Copolymer, Polyethylene, Oleic Acid, Palmitic Acid, Polyhydroxystearic Acid, Tocopherol, Potassium Sulfate, Fragrance (Parfum), BHT. May Contain (+/-): Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499), Bismuth Oxychloride (Ci 77163), Red 7 Lake (Ci 15850), Red 33 Lake (Ci 17200), Yellow 6 Lake (Ci 15985), Red 21 (Ci 45380), Red 27 (Ci 45410), Orange 5 (Ci 45370), Blue 1 Lake (Ci 42090), Red 28 Lake (Ci 45410), Carmine (Ci 75470), Red 30 Lake (Ci 73360), Manganese Violet (Ci 77742), Yellow 5 Lake (Ci 19140), Red 22 Lake (Ci 45380), Red 6 (Ci 15850).
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
Is Estée Lauder cruelty free?
- Asked by Mara
- Official Answer By Estee Lauder USThanks so much for reaching out! Our Consumer Care team would be happy to help you with any ingredient-specific questions you might have. Please contact Estee Lauder directly at consumercare-soc@gcc.esteelauder.com. We’re standing by to assist.Was this answer helpful to you
- Q
Hello. Is Estée Lauder Pure Color Whipped Matte Lip Color gluten free?
- Asked by Laurie
- Official Answer By Estee Lauder USThanks for your question. This product contains gluten derived ingredients. We recommend discussing any individual sensitivities or concerns with your physician.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1None
Describe Yourself
- 1Business professional
- 1Day to day
- 1Nights out
Most Helpful Positive Review
Air Kiss is very light and matte-Beautiful!
I love the non-sticky matte formula, and overall the lip color was comfortable to wear and very long-lasting! The color Air Kiss is such a great neutral to wear every day with casual clothing or when you are going on a casual date. Once you put the formula on with the doe-foot applicator, it stays o...
Most Helpful Critical Review
What were they thinking
I do love EL, but this product is ridiculous: it goes on so streaky and smeary that it makes a mess. The applicator is an odd inverted spatula that makes application even harder. It has no staying power, and comes off easily. It is matte and quite moisturizing - a unique texture. It plumped my ...
197 results
Bring Back the Old Pure Color Envy Liquid Matte
Verified Reviewer
Reviewed at
I was a long time user of Pure Color Liquid Matte and was disappointed when it was discontinued. I tried the new one and it's awful. It goes on streaky and does not stay for more than an hour or so unlike the former. The shade representation on the website was totally off. I used it 2 or 3 times and wound up throwing it out. What can I use that is similar to the old Pure Color. I have already tried Pure Color Matte and not only was the shade off, but the bullet wasn't properly placed in the cup and if I twisted it up more than 1/4" it would have fallen out of the package. What's happening to EL??
Great color!
Verified Reviewer
Reviewed at
I really enjoyed this Pure Color gloss/lipstick. I applied it just like the how-to video. I will say I expected it to last longer and wonder how I could get it to last longer. The color does start fading away so it makes the lips not look not full of color.
Beautiful Lip Product
I put it on and it was so silky and nice!
Bad
Wanted to like it but im going to return it. Shade was SO off
Best quality!
Verified Reviewer
Reviewed at
An amazing quality! Soft texture, doesn't spread on the lip.
