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Summary
Color Wow's Root Cover Up camouflages your dark and gray roots and/or extends highlights for perfect color every day. Fills in sparse areas and evens hairlines for the look of thicker, fuller hair.
Key Ingredients
- Reflective, multi-tonal mineral powder (in 8 shades)
Benefits
- Fast and easy, precise, no mess application
- Water and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- No waxes or dyes; won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
- Great value: compact includes 6 months - 1 year of applications
Formulated Without
- No waxes, dyes or peroxide
Start with dry/styled hair. Load up small end of the brush. Pull hair flat and taught against your head, then press brush down firmly into roots, starting from scalp and working out. Do not use sweeping motion. Apply more powder as needed. Use same technique to fill in hairlines or extend highlights.
Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 19930 Minutes
- 15710 Minutes
- 381+ Hour
Best Uses
- 275Touch Ups
- 231Graying Hair
- 138Daily Use
- 123On-the-go
- 118Color-treated Hair
Commitment To Color
- 235Temporary
- 64Permanent
- 23Semi-Permanent
- 7Demi-Permanent
Describe Yourself
- 295Beauty Conscious
- 191Brand Buyer
- 163Budget Shopper
- 136Survivalist / Minimalist
- 48Product Junkie
Hair Type
- 93Straight Hair
- 80Wavy Hair
- 14Very Curly Hair
Most Helpful Positive Review
Amazing
I had to miss my color appointment due to work issues. Your salesperson recommended this. I was skeptical but purchased. I am so thrilled.. the product feels natural and covers with very little product. It is one of the best purchases I have ever made.
Most Helpful Critical Review
Eyeshadow works just as good
I read another reviewer saying it and it's true, this is overpriced eyeshadow! I tried eyeshadow and worked the same, but cheaper. That being said using these powders have a better look for root cover-up than spray root concealers or dry shampoo. Only thing about this product is the brush they provi...
1422 results
AMAZING!!!!
Hair Type Straight Hair
I have lots of grey and I've tried so many products to do root touch ups in between my hair color appointments. THIS IS THE WINNER! It doesn't rub off on your hands when you run your hands through your hair! That alone would be enough for me to love this. But wait! There's more! I slept with it in my hair and it still looked great the next morning! No residue on my pillow or sheets- just stayed on the roots. And I went to the gym and it didn't run off with sweat. This is my new must have.
Love product but getting too expensive
Hair Type Straight Hair
Product works great but am looking for a substitution. I would recommend to any friend who has unlimited funds.
Sofar good
Hair Type Straight Hair
So far good a little tricky trying to match the color when you have a balayage, but coverage is good
This really helps!
Hair Type Wavy Hair
I use this in between my visit to the salon. It works great!
Good
Hair Type Wavy Hair
This did just enough. I have dark blonde/brown hair and I wanted it for the root area near my face. It works pretty good, not sure about it lasting all day but good enough.
