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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
- Sustainable Packaging Brand
- Give Back
Keep hair smooth and frizz-free with this argan-infused, humidity-resistant straightening lotion and heat protectant with AG Care Smooth Set It Straight Argan Straightening Lotion.
Benefits
- Thermal protectant
- Humidity resistant
- Smooths frizz
- Argan oil-infused
Key Ingredients
- Argan oil
Formulated Without
- Sulfate
- PABA
- Paraben
- Gluten
- DEA
- Animal testing
Apply to clean, damp hair and blow dry.
Aqua (Water/Eau), Vp/Va Copolymer, Peg/Ppg-18/18 Dimethicone, Hydroxyethylcellulose, Peg-8 Amodimethicone, Polysorbate 20, Phenoxyethanol, Polyquaternium-10, Cetrimonium Chloride, Parfum (Fragrance), Peg-40 Hydrogenated Castor Oil, Ethylhexylglycerin, Panthenol, Linalool, Argania Spinosa Kernel Oil, Citric Acid, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Tetrasodium Edta, Limonene, Benzyl Alcohol, Achillea Millefolium Extract, Calendula Officinalis Flower Extract, Chamomilla Recutita (Matricaria) Flower Extract, Cymbopogon Schoenanthus Extract, Humulus Lupulus (Hops) Extract, Melissa Officinalis Leaf Extract, Prunus Serotina (Wild Cherry) Bark Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Salvia Officinalis (Sage) Leaf Extract, Tris(Tetramethylhydroxypiperidinol) Citrate, Urtica Dioica (Nettle) Extract
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Smooth Collection
Behind the Bottle
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Questions
Ask a QuestionQ&A
Showing 2 out of 2 Questions
- Q
do i apply it before or after doing my hair???
- Asked by lee
- Official Answer By AG Care - Brand EngageWe would recommend Set It Straight to be applied to clean damp hair and blow dry.Was this answer helpful to you
- Q
Will your hair go back to it's natural state after washing, or does the straightening affect last for a period of time?
- Asked by Barb V
- Official Answer By AG Care - Brand EngageGreat question! Yes, your hair will go back to its natural state after washing.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 4Wavy Hair
- 3Straight Hair
Most Helpful Positive Review
Good product
I have been using this lotion for 5 years, I love it because it leaves my hair soft and controls my frizz, the only thing is that the previous container, which had a dispenser, bothered me more and the product is more controlled by dispensing the exact amount, the new container I don't like it becau...
Most Helpful Critical Review
Not as pictured
I discovered this product in one of my FabFitFun boxes. Loved that it came in a pump since I have physical challenges and cannot use a squeeze type bottle. Plus it actually works well when I combine it with Moroccan oil. So, I decided to buy more. I was really bummed when the product came in a squee...
27 results
Straight with volume
Hair Type Wavy Hair
It doesn't require a large amount of product and my hair is at my shoulder blades. I have some natural wavy and it does a great job with making my hair straight but with some volume.
Set It Straight
Verified Buyer
Reviewed at
Wonderful product for my straight fine hair, it helps keep it from getting stringy through out the day and easy to commit no knots. (Only fine haired peeps would understand)
Different packaging, same great product!
Hair Type Wavy Hair
I have wavy hair with a bad cowlick and this product gives me volume and straightens out my waves.
Love it!
I've found my hair's HG straightening product! I have 2b/3a curls/waves, and am super prone to humidity frizz. Not with this! It's nice and light and doesnt weigh my hair down, non-sticky, and my hair is sleek, smooth, and soft! SO glad I bought this in a whim!
Love this
Verified Buyer
Reviewed at
My hair dresser uses and now I buy for home makes my kinky coily gray much smoother
