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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
The about-face Shadow Fix Eye Primer is a long-wearing, lightweight primer that locks down eyeshadows for looks that stay vibrant, crease-proof and smooth all day (and night).
Benefits
- This non-drying primer wears comfortably while delivering max shadow staying power and color intensity.
- Shadow Fix can be used prior to any AF eye formula.
Features
- All about-face products are 100% vegan
Using your finger, the applicator or your favorite tool, apply a thin layer to eyelids (or anywhere you're applying shadow) for crease-free, all-day staying power. Allow primer to set for 20-30 seconds before applying eyeshadow.
Isododecane, Mica, Silica, Trimethylsiloxysilicate, Aluminum Starch Octenylsuccinate, Disteardimonium Hectorite, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2; Althaea Officinalis Root Extract, Aqua/Water/Eau, Brassica Campestris (Rapeseed) Seed Oil, Ethylhexylglycerin, Glycine Soja (Soybean/Soja) Oil, Glycyrrhiza Glabra (Licorice/Réglisse) Root Extract, Lecithin, Oleic Acid, Oryza Sativa (Rice/Riz) Bran Extract, Oryza Sativa (Rice/Riz) Extract, Oryza Sativa (Rice/Riz) Germ Extract, PEG-40 Stearate, Polyglyceryl-3 Diisostearate, Propylene Carbonate, Synthetic Beeswax, Terminalia Arjuna Extract, Tocopherol, Phenoxyethanol, Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77491/77492/77499), Titanium Dioxide (CI 77891).
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Most Helpful Positive Review
THE best eyeshadow primer I've used
About Face Shadow Fix eye primer goes on smoothly and the applicator allows me to get the product in that little indented area at the inside corner of my eyes. The consistency allows time to tap it out and cover the lid before it sets. My lids are dry and mature and this primer doesn't exaggerate th...
Most Helpful Critical Review
THE best eyeshadow primer I've ever had!
I went to Ulta not looking for eyeshadow primer but when I saw the last tube of About Face Shadow Fix Eye Primer, I had to buy it. It's better than any formula from Urban Decay. My eye lids are dry and mature, plus I have slightly hooded eyes, one of them more hooded than the other so I usually expe...
112 results
Dupe for UD primer potion
I absolutely live this primer. Soft, smoothing and blends beautifully. My eyeshadow stays all day, i even put a little in my eyebrows to get my pen to stay put. Great for glitter and matte shadows. 10/10 would buy this again.
disappointed :/
unfortunately this didn't work even a bit! my second step in my makeup routine is eyeshadow and it was super creased before I was finished. I have oily & hooded eyelids, so if that's you, I would pass.
New fave
I have a weird obsession with shadow primers cause i love eyeshadow but have hooded lids. This is my new favorite for everyday eye looks. Controls oils, creaseless, no budge, no fade eyeshadow all day long. I think i ended up with this in a set or gwp and literally never used it cause im not the biggest fan of the paints but tried it and its amazing. Its light/sheer coverage which i like to soften the pigment on my eyes but not completely cover it, it gives you time to blend it before it dries down (unlike the paints) and is truly smoothing. Quick and easy application. I will try the elf one just to compare but this is perfect
Perfect
Ive tried a lot of shadow primers but this is by far the best. It isnt tacky and hasnt creased my shadows at all.
👍
Super great formula. I have hooded eyelids and this prevents creasing with cream, liquid, and powder formulas. Only con is the products slight pigment which could be a problem for medium to deep skin tones.
