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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Too Faced's Shadow Insurance 24-Hour Eye Shadow Primer formula intensifies color and helps lock down eye shadow for 24+hours of non-creasing, fade-resistant wear. This primer helps protect against blue light damage and fights breakthrough oil to keep shadows lasting as long as you do.
Benefits
- Primes eyelid for smooth, even shadow application
- Translucent shade works on all skin tones
- Lightweight
- Comfortable on skin
- Easy to apply with doe foot applicator
Features
- 24+ hours
- Fade-resistant
- Non-creasing
- Protects against harmful blue light & environmental stressors
- Keeps eye shadows waterproof
Formulated Without
- Gluten
- Oils
- Silicone
Apply a pea-size amount on the eyelid using the doe foot applicator. Then, blend using a clean finger tip or a flat shadow brush from lash line up to the brow bone. Allow for Shadow Insurance Primer to dry, then blend shadow effortlessly on top.
Tip: To help eliminate smudging on the lower lash line apply a small amount of Shadow Insurance Primer using a clean fingertip or a flat shadow brush. Follow with eye shadow, eye liners, and mascara, if desired.
Isododecane, Silica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Aluminum Starch Octenylsuccinate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Sorbitan Sesquioleate, Hydrogenated Polycyclopentadiene, Dimethicone, Bis-Diglyceryl Polyacyladipate-2, Oryza Sativa (Rice) Extract, Terminalia Arjuna Bark Extract, Glycine Soja (Soybean) Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Brassica Campestris (Rapeseed) Seed Oil, Oryza Sativa (Rice) Germ Extract, Oryza Sativa (Rice) Bran Extract, Althaea Officinalis (Marshmallow) Root Extract, Ethylhexylglycerin, Polyglyceryl-3 Diisostearate, Propylene Carbonate, PEG-40 Stearate, Oleic Acid, Lecithin, Synthetic Beeswax, Water\Aqua\Eau, Fragrance (Parfum), Citronellol, Coumarin, Linalool, Tocopherol, BHT, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891), Bismuth Oxychloride (CI 77163), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499).
This brand is excluded from most Ulta Beauty coupons.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Eye Color
- 16Brown
- 15Green
- 11Blue
- 8Hazel
- 1Grey
Skin Tone
- 18Light
- 15Fair
- 12Medium
- 4Olive
Skin Type
- 15Combination
- 15Normal
- 8Oily
- 7Dry
- 4Sensitive
Most Helpful Positive Review
Shadow Insurance
I wasn't sure what to expect when I bought this product, as I've never used any kind of primer before. While I've worn makeup on and off since I was a teen, I've never worn more than eyeliner and a simple shadow. I've only very recently begun experimenting with blending together more than one shadow...
Most Helpful Critical Review
So disappointed in new packaging - and new formula??
Had to come back and leave a review (which is rare for me TBH) and it's nice (and yet sad) to see I'm not the only one who dislikes the new packaging w/ wand. It's terrible. the wand/brush is useless, it doesn't apply well at all that way, and if you apply it like the directions say, you are wiping ...
954 results
The new formula/packaging is GARBAGE
I was a diehard loyal fan of the old two faced primer in the soft plastic tube. The product was wonderful and I literally recommended it to everyone. After one use of the new product I was immediately disappointed. 1. It smells like coconut- I personally have a vert strong aversion to fake coconut smells and its absolutely terrible. 2. The formula has changed, the consistency is much thicker/dryer than the previous product. 3. You actually get less product now for the same amount (old tube was .35oz, new one is .20oz) 4. The applicator is horrible. It's like a lip gloss but the everything is absorbed in the applicator and I had to re-swab 3 times to get enough product. 5. I had a bad reaction and my eyelids were super dry and red after use. I will never be purchasing this product again. Such a shame that after using for over a decade they had to destroy a truly wonderful product.
Won't buy it again
Used to use this for years when it came in a squeeze tube. But this new hard packaging witb a wand is terrible. Fekt like it was ok for a frw weeks and now I can't get anything on the wand. Couldn't have all dried up in such a short amount of time. What a waste of money. Wish I could give this zero stars.
Does not work as well as others I have tried
This eye shadow primer does not work as it is supposed to. I only kept my shadow from creasing for about 3 hours. Didn't matter if I used frost or matte. Left my eyelid with a greasy feel. Almost as if i had put vaseline on my eyelids. I will not buy this again. The Ulta brand is much better and cheaper.
Best formula - unforgivable new packaging
Skin Tone Light
Skin Type Dry
Eye Color Green
Verified Reviewer
Reviewed at
I have used this primer faithfully since it was featured in the Spring 2011 Prom edition of Seventeen magazine. Many brands and products have come and gone in my makeup bag over the years, but this one was a staple for nearly 15 years — until now. The re-packaging destroyed the formula. It dries the product up after only a few months, most is stuck in the tube (you can't get it out), and the wand design spreads it unevenly over your eyelids. It is a shadow (pun intended) of its former self, which, I kid you not, used to turn even the junkiest of eyeshadows into high quality colors that stuck to your eyelids for hours of intense and smooth coverage with no creasing. I don't even know who to switch to, I am devastated. But I must switch because the only reason I can think for doing something like this is because Too Faced knew the old tube made us buy less because it would last too long. Everyone has to rip us off these days and this product is no longer an exclusion. Save your money until they bring the squeeze tube back!
Love Product, Packaging Needs Changing
Verified Reviewer
Reviewed at
I've been using Two Faced Shadow Insurance since the squeeze tube packaging (the best!). The product is wonderful and keeps my eyeshadow on perfectly even after working out. I have now bought three shadow insurance with the new packaging and each one the lid cracks. At first I thought maybe I had dropped it or somehow my grip on it was too strong and I broke it. But even being extra careful and knowing how sensitive it is the other two still cracked. I've had to tape the lid in order to keep it together. I'm shocked no one else is talking about this.
