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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Cruelty Free
Unlike other volumizing shampoos, Better Not Younger's Silver Lining shampoo was specifically developed to meet the needs of grey, cool blonde or silver hair, eliminating brassy & yellow tones while it hydrates, strengthens and adds volume.
Benefits
- Neutralizes yellowing and brassiness in gray, silver and cool blonde tones.
- Adds instant volume, fullness and lift.
- Supports strength, shine and color vibrance.
- Vegan. Cruelty-Free. Safe for color-treated hair.
- Made in the USA.
Key Ingredients
- Wake Up Call Blend: A signature blend of Biotin, Bamboo, Burdock and Hops to nourish, strengthen and support thicker-looking hair.
- D&C Violet 2: Reduces yellow tones and brassiness to brighten and boost the vibrancy of hair color.
Formulated Without
- Sulfates
- Parabens
- Wet hair and lather a quarter-size amount in hands.
- Apply to the hair and massage formula into the scalp. Ideal for thinning hair concerns.
- Rinse well.
- Follow with Better Not Younger's Silver Lining Butter Masque or Conditioner.
Note: Better Not Younger's formulas are specifically designed to help your hair improve with age for Better Hair Ahead.
Aqua (Deionized Water), C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Glyceryl Stearate, Menthyl Lactate, Disodium Laureth Sulfosuccinate, Argania Spinosa (Argan) Oil, DL-Panthenol, Niacin, Humulus Lupulus (Hops) Extract, Bambusa Vulgaris (Bamboo) Extract, Biotin, Caffeine, Salvia Officinalis (Sage) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Oil, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, Citric Acid, D&C Violet 2.
*Ingredient list may vary. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 12 Questions
- Q
Your AI generated answers have not provided sufficient answers. The main question asked is, does this shampoo turn your hair purple if you have blonde, white, gray or processed hair? The answer should be a YES or NO reply. If you simply reply back with the generic answer, I will stop buying your product and so will others for your ignorance and lack of commitment to your consumers.
- Asked by Stop this AI nonsense
- Official Answer By Better Not Younger - Brand EngageIt doesn't, if used as suggested!Was this answer helpful to you
- Q
My hair is currently transitioning from brown to gray. It is gray at the roots and underneath with brown on the lengths and outer area. Would this be good to use in that sense or should I wait until I'm mostly gray? I'm looking for a healthier look instead of a dull color look. I have recently stopped coloring my hair.
- Asked by Wild Honey
- Official Answer By Better Not Younger - Brand EngageIt works great for salt and pepper hair too! We recommend using purple shampoo regularly until achieving the desired tone, then alternate with your regular shampoo and use it 2-3 times a week. Daily use will not harm your hair, but over time you might see your hair darker than you want if you use it too often. Individual results vary and are dependent on how porous and brassy your hair currently is.Was this answer helpful to you
- Q
What does the shampoo smell like?
- Asked by Nicole
- Official Answer By Better Not Younger - Brand EngageWe have developed the fragrance specifically with a fragrance house. It is sophisticated and fresh with light citrus & wood notes The fragrance is a blend of synthetic and natural ingredients including lemon oil, orange oil, and spearmint oil. We hope you like it!Was this answer helpful to you
- Q
Is it safe to use for bleached/dyed hair or is it only for the elderly? I have silver/white blonde bleached hair but the toner always goes away after a few washes and fades into regular blonde so I'm looking for a shampoo that will help retint / retone my hair
- Asked by Lu
- Official Answer By Better Not Younger - Brand EngageThis sulfate-free shampoo was developed to brighten and eliminate brassiness in gray, silver or cool blonde tones. We recommend alternating purple shampoo with your regular shampoo and use it once or twice a week. Daily use will not harm your hair, but over time you might see your hair get a little darker if you use it too often.Was this answer helpful to you
- Q
Hiw will work salt & pepper hair? Id really like my silvers to shine!
- Asked by Anna
- Official Answer By Better Not Younger - Brand EngageSure! It works great for salt & pepper too! We recommend alternating our purple shampoo with your regular shampoo and use it once or twice a week. Daily use will not harm your hair, but over time you might see your hair get a little darker if you use it too often.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 8Wavy Hair
- 3Straight Hair
Most Helpful Positive Review
So far the best Purple
So far the best Purple Shampoo I've found. I have not used it long but My hair shines and actually feels thicker and softer. It hasn't really taken out all my brassiness yet but maybe after a few more uses it will. I am transitioning from medium brown colored treated hair to my natural white/grey ha...
Most Helpful Critical Review
Returning product...
First, the product is shown with a pump dispenser which it does not have; it has a flip open top, Secondly, I used this shampoo twice and both times there was a hot sensation on my scalp. First time I felt it but was not sure why, second time it was very obviously HOT, so I quickly rinsed off and sh...
455 results
Really like this product!!
Hair Type Straight Hair
I really like this product! I have mostly straight, little wave, long hair. I have brown hair with a medium amount of grey. This product makes my grey shinny with a silver shine! I use only these products now! Grateful to God for the little things too!!
I returned this item
Was very disappointed. Made my extremely dry. I'll go back to my cheap shampoo.
No Purple Hue Love it
Hair Type Wavy Hair
This shampoo and conditioner are excellent thus far NO PURPLE Hue after washing and drying my hair like Klorane leaves Highly Recommend
One of the few purple shampoos w/o sodium laureth sulfate
Hair Type Wavy Hair
Some of the negative reviews surprised me. I've had no issues with this shampoo and also unlike many purple shampoos out there BNY purple shampoo has a lot of natural ingredients and no sodium laurel sulfate.
I am very pleased and have repurchased
Hair Type Straight Hair
This shampoo does not leave a purple tinge on my hair like Klorane does. I have also purchased the conditioner VERY pleased thus far and RECOMMEND
