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$44.00
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Summary
Conscious Beauty at Ulta Beauty™
- Sustainable Packaging Brand
Matrix's So Silver Purple Shampoo for Blonde Hair helps to brighten and banish unwanted yellow tones in blonde hair, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.
Benefits
- Color depositing purple shampoo
- Neutralizes brassy or yellow tones in blonde and silver hair
- Leaves cool finish
Wearing suitable gloves, apply to wet hair, lather and rinse well. Repeat if necessary. For maximum benefits, leave second lather on 3-5 minutes. Follow with Total Results. So Silver Conditioner. To maximize toning results use Total Results So Silver Triple Power Hair Mask 1-2x per week in lieu of the Conditioner.
Precautions: This product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Avoid contact with the eyes and skin (other than areas of application). If contact occurs, rinse thoroughly with water. Keep out of reach of children. Do not ingest. Wear disposable gloves when applying. Wash hands thoroughly after use. Do not use on sensitive or irritated scalps. Perform the following skin allergy test 48 hours before each use of this product, as allergies can develop suddenly, even though you have previously used a haircolor product from this brand or another. Skin allergy test: with soap and water, wash an area the size of a quarter in the bend of your/your client's elbow. Pat dry with absorbent cotton. Apply product to test area, using an absorbent cotton-tipped applicator. Let test spot dry. You should not wash, cover or disturb for 48 hours. You should examine test area periodically over the next 48 hours. If you or your client experiences any reactions - such as redness, burning, itching, swelling skin abrasions, eruptions or irritation in or around the test area, you should not use this product or any other haircolor until after consulting a doctor.
Aqua / Water / Eau, Sodium Laureth Sulfate, Sodium Chloride, Coco-Betaine, Glycol Distearate, Dimethicone, Cocamide Mipa, Sodium Benzoate, Hexylene Glycol, Parfum / Fragrance, Salicylic Acid, Carbomer, CI 60730 / Ext. Violet 2, Guar Hydroxypropyltrimonium Chloride, Sodium Hydroxide, Citric Acid.
Free gift with purchase
Online only
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 181 Questions
- Q
I saw a question asking why the formula was changed and you replied that it wasn't, but I know you have changed the fragrance because I am very sensitive to fragrance and I could tell immediately. I loved loved loved it before and now not at all. It makes me want to look for another purple shampoo. I don't understand why companies have a good thing going and feel the need to change it for no reason. So why was it changed?
- Asked by Very disappointed
- Official Answer By Matrix - Brand EngageHi there! It is possible that minor changes have been made in the formula of a product; however, the performance should meet or exceed previous results and may not be noticeable at all. There are different reasons why a formula might be changed; availability of ingredients, changing industry requirements, and product improvements are common examples. The ingredients listed on the physical product are always the accurate listing.Was this answer helpful to you
- Q
Why was formula changed? My bottle: water, sodium laureth sulfate, coco-betaine, sodium choride, glycol disterate, dimethicone, cocamide mipa, sodium benzoate, sodium hydroxide, citric acid, hexylene glycol, salicylic acid, carbomer, ci 60730 / ext. violet 2, guar hydroxypropyltrimonium chloride, fumaric acid, fragrance (f.i.l. c225801/1a)
- Asked by heymom3
- Official Answer By Matrix - Brand EngageHello Heymom3, thank you for asking about Matrix So Silver Purple Shampoo for Blonde Hair. Please know that we have only updated the packaging and the formula has not changed. We hope this helps.Was this answer helpful to you
- Q
My hair is two different colors. Blonde/silver on top and under neath is bright colors such as teal and fuschia colors to give me mermaid hair. Is this product safe to use since I have those colors underneath my hair?
- Asked by MermaidStyles
- Official Answer By Matrix - Brand EngageHello MermaidStyles, thanks for reaching out with your question. Based on your shared information we would recommend using our Keep Me Vivid Sulfate-Free Shampoo. Matrix Keep Me Vivid Sulfate-Free Shampoo uses the latest sulfate-free technology gently cleanses to maintain vibrancy of fast-fading hair colors. The product's fragrance includes notes of vanilla, coconut, and cotton candy. We hope this helps!Was this answer helpful to you
- Q
I am a brunette who recently had my hair bleached, and since my hair was so previously dark some blonde pieces are now turning orange. Should I use the so silver or brass off blue? I am wanting to eliminate the orange and my hair is somewhat stubborn.
- Asked by A
- Official Answer By Matrix - Brand EngageHi there! Our So Silver Purple Shampoo neutralizes brassy warmth and corrects yellow tones on blonde hair. As for our Brass Off Shampoo it deposits blue-violet pigments to neutralize and eliminate brassy/orange tones to maintain lightened hair. https://tinyurl.com/2j5c32q7Was this answer helpful to you
- Q
Can I use this on a daily basis?
- Asked by Cindy
- Official Answer By Matrix - Brand EngageHi there! We appreciate your interest in our So Silver Purple Shampoo. It is a professional salon clarifying shampoo that cleanses and neutralizes unwanted brassy warmth and eliminates dull, yellow tones. It illuminates highlights on blondes and adds shimmering brightness for color treated and natural hair ranging from grey to white shades. We do not recommend this as a daily shampoo. It should be used until brassiness is neutralized and then you can go back to your daily shampoo.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
2606 ReviewsWrite a Review
90%
Ratings Distribution
My Beauty Routine Takes
- 2310 Minutes
- 1830 Minutes
- 81+ Hour
Best Uses
- 228Daily Use
- 121Fine Hair
- 106Thick Hair
- 86Curly Hair
- 86Oily Hair
Describe Yourself
- 388Beauty Conscious
- 233Survivalist / Minimalist
- 155Product Junkie
- 37Minimalist
- 31Budget Shopper
Hair Type
- 473Straight Hair
- 372Wavy Hair
- 54Very Curly Hair
Most Helpful Positive Review
I will be buying this product again
I've been bleaching my hair for months and buying a cheap purple shampoo. I spent some extra money to try this and I was not disappointed. It took so much yellow out of my hair in one wash. It smells great too. The photo included in my review is the before and after of 1 wash with this shampoo.
Versus
Most Helpful Critical Review
Directions on how to use Here
I wish you would put the directions on how often too use and how long too leave it on your hair, I cant for the life of me read your micro print on the bottle at all
1310 results
Best Shampoo to go grey
Hair Type Straight Hair
If you have ever color your hair regularly and grey starts showing up and showing more. The solution is to go grey. I know it's a hard decision, but How? By getting the best shampoo SO Silver. My daughter in love she recommended me this shampoo and since then I've been using it and people compliment my hair all the time and they think it's a color. But, when I tell them that is SO Silver by matrix and they can get it in ULTA.
Timeless grey hair
Hair Type Straight Hair
I'm always looking for a shampoo for my grey hair. I've tried many different brands. This is the first time buying this. I have to say I'm impressed with how it helps control the yellowing that I pick up from the environment
This is great for white or silver hair!
Hair Type Straight Hair
I use this 2 or 3 times a week to keep the yellow out of my white hair. My stylist recommended it.
Love this Product
Hair Type Straight Hair
Love this product
Yes I would purchase again
Hair Type Very Curly Hair
My hair has a glossy shine and soft to touch. Shampoo is rich in texture and lather. I would purchase the product again.
