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HAIR TYPE |
Damaged, color-treated |
Normal, dry color-treated |
Fine, dry color-treated |
Blonde or highlighted |
Frizzy, color-treated |
Fine, color-treated |
Very dry, dull color-treated |
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HAIR CONCERN |
Damage, split ends, breakage |
Dryness, lack of moisture |
Dryness, lack of moisture |
Brassy, yellow or orange tones |
Frizz, curl manageability |
Lack of volume, fullness, body |
Dryness, lack of shine |
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BENEFITS |
Strength and softness |
Moisture and softness |
Moisture and softness |
Neutralizes brass |
Smoothness and frizz control |
Body and fullness |
Softness and shine |
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KEY INGREDIENTS |
Keravis, Astaxanthin |
Jojoba, Green Tea, Sage |
Jojoba, Green Tea, Sage |
Keravis, Astaxanthin |
Camelia, Shea Butter |
Wheat Protein, Eucalyptus Leaf |
Keravis, Golden Marula Oil |
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FRAGRANCE NOTES |
Raspberry, Peach, Water Flower |
Lavender, Bergamot, Mint |
Lavender, Bergamot, Mint |
Pear, Rose, Sandalwood |
Cocoa, Marshmallow Accord |
Pink Grapefruit, Wild Rose |
Dewy Pear, Ylang Ylang |
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Usually ships out in 1-2 days
Earn points on this purchase.
Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Strength Cure Shampoo is a gentle, sulfate-free shampoo that fortifies and repairs damaged, color-treated hair.
Benefits
- Restores and repairs damaged hair
- Softens and protects color-treated hair
- Highly concentrated formula allows for 75+ shampoos in a single bottle
- Recyclable packaging
Key Ingredients
- Keravis: A strengthening protein known to prevent hair breakage
- Astaxanthin: A powerful antioxidant part of the exclusive Asta-Repair technology that helps heal and repair damaged hair
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply to wet hair, lather and, rinse. Follow with conditioner.
Aqua/Water/Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Coco-Betaine, Glycol Distearate, Glycereth-26, Decyl Glucoside, Coconut Acid, Sodium Hydroxide, Parfum/Fragrance, Sodium Isethionate, Citric Acid, Ppg-5-Ceteth-20, Sodium Chloride, Divinyldimethicone/Dimethicone Copolymer, Polyquaternium-7, Amodimethicone, Polyquaternium-10, Carbomer, Acrylates Copolymer, Peg-55 Propylene Glycol Oleate, Propylene Glycol, C11-15 Pareth-7, Hexyl Cinnamal, Benzoic Acid, Laureth-9, Butylene Glycol, Glycerin, Linalool, Tocopherol, Olea Europaea Fruit Oil/Olive Fruit Oil, Camelina Sativa Seed Oil, Trideceth-12, Salicylic Acid, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Sodium Benzoate, Magnesium Nitrate, Benzyl Alcohol, C12-13 Pareth-23, C12-13 Pareth-3, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Limonene, Arginine, 2-Oleamido-1,3-Octadecanediol, Poly (Linseed Oil), Benzophenone-4, Phenoxyethanol, Citronellol, Ci 14700/Red 4, Methylchloroisothiazolinone, Sorbic Acid, Haematococcus Pluvialis Extract, Magnesium Chloride, Methylisothiazolinone, Caprylic/Capric Triglyceride, Potassium Sorbate, CI 15510/Orange 4.
Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 126 Questions
- Q
Hi there! I have bleached and toned hair that has gone through some damage. I also tend to be on the drier side, I can go a week without washing. Would you recommend using this every wash, or alternating with your Pureology hydrate shampoo to keep my hair at it's best while also strengthening?
- Asked by Hannah
- Official Answer By Pureology - BEHello! Thank you for your inquiry about these products. We recommend using Pureology Strength Cure Shampoo and Conditioner. Additionally, we suggest using the Hydrate Superfood Hair Mask once a week. For more information, please follow this link: https://tinyurl.com/28zxz7ho. We hope this helps!Was this answer helpful to you
- Q
Will this product help restore my curls from heat damage ?
- Asked by Mady
- Official Answer By Pureology - BEHello Mady, thanks for asking about Pureology Strength Cure Shampoo! This shampoo is designed to improve hair health after chemical treatments or heat styling damage. We hope this helps!Was this answer helpful to you
- Q
Does it only come with the shampoo?
- Asked by Ashley
- Official Answer By Pureology - BEHello Ashley, thank you for inquiring about Pureology Strength Cure. The Strength Cure collection includes both a shampoo and a conditioner. We hope this information is helpful.Was this answer helpful to you
- Q
Is this shampoo for daily use?
- Asked by bls11
- Official Answer By Pureology - BEHello Bls11, thanks for asking about Pureology Strength Cure Shampoo. This product is safe for daily use. We hope this information helps!Was this answer helpful to you
- Q
Are your products cruelty free?
- Asked by Vicky
- Official Answer By Pureology - BEHello there Vicky, thanks for asking about Pureology Strength Cure Shampoo. We are pleased to inform you that Pureology is cruelty-free. We hope this helps!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 2130 Minutes
- 51+ Hour
- 510 Minutes
Best Uses
- 139Daily Use
- 78Fine Hair
- 43Thick Hair
- 41Curly Hair
- 22Oily Hair
Describe Yourself
- 107Beauty Conscious
- 49Product Junkie
- 47Survivalist / Minimalist
- 23Brand Buyer
- 6Budget Shopper
Hair Type
- 183Wavy Hair
- 149Straight Hair
- 41Very Curly Hair
Most Helpful Positive Review
Not for me
PLEASE READ THIS REVIEW IN ITS ENTIRETY: Ok, first thing's first: Makes my hair soft, shiny, tangle-free, healthier, and kept my red color from fading. It did everything it says it does...and some. IT MADE MY HAIR FALL OUT! I have oily, fine, LONG hair. Prior to using this I had normal hair los...
Most Helpful Critical Review
Not happy at all!!!!
After using Pureology Essential Repair shampoo, condition and split end correcting treatment for years, to have it replaced with Strength Cure was like a slap in the face! My stylist always called the split end correcting treatment "medicine for the hair" and she was right. Strength Cure didn't leav...
759 results
Updated formula is not it
Hair Type Straight Hair
I have been using Pureology's Strength line since college. It used to have more of a subtle honey-beeswax scent, now it's an overpowering smell that is unpleasant. The formula has always helped my hair retain its strength between balayage appointments, but I can't justify it anymore. The scent and the formula have changed and it seems like the quality of the project has too. Pass.
Overall ok product
Hair Type Straight Hair
The product had a very strong smell and didn't leave my hair feeling clean or shiny. I wouldn't purchase again. [I received this product in exchange for my honest review]
My hair grew like a weed!
Okay, I'm not one to leave reviews but I had to for this one. I have been coloring my hair for over a decade and I have naturally VERY curly and thick hair (4A). Over the years, my hair has become brittle and weak and would not grow past my chest no matter how much I took care of it or kept up with trims (because of hair dye and applying heat from time to time). I still dye my hair, get semi-regular trims, and use heat tools. The only change I made was switching to this shampoo and conditioner in October 2024. It is March 2025, and ALL of my friends/family are commenting on how long and full my hair is. My hair is silky smooth, it is stronger, and I am not kidding you guys, my hair grew 3 -4 inches. I just...whatever they're putting in this stuff is great for hair growth. That's all I'll say.
Yes I love this product
Hair Type Wavy Hair
I've been using this product for over a year. Very good for my hair.
Just started coloring? Start using!
Hair Type Very Curly Hair
I recently started using this shampoo after finally growing my hair out long enough to straighten! I saw my first 2 gray hairs and was so sadly surprised. I do a hair routine 1x/week. Every other week I use this shampoo along with the conditioner. So far it seems like my hair is loving it and I am seeing less breakage compared to the products I have used on my naturally textured hair.
