This Product |
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HOLD |
Medium hold |
Light hold |
Light hold |
Light hold |
BENEFITS |
Flexible control, soft texture, shine |
Non-drying, absorbs oil, adds movement, light texture |
Adds texture, body, shine without buildup, crunch |
Non-drying, non-fading, adds tousled waves |
KEY INGREDIENTS |
Vegetable Protein |
Rice Starch |
Sunflower Seed Extract |
Pure Cane Sugar |
FRAGRANCE NOTES |
Tuberose, Almond Milk, Cedarwood |
Tuberose, Almond Milk, Cedarwood |
Tuberose, Almond Milk, Cedarwood |
Tuberose, Almond Milk, Cedarwood |
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Usually ships out in 1-2 days
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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Style + Protect Mess It Up Texture Paste is a medium hold styling paste that provides flexible control with soft texture and shine.
Benefits
- Provides medium hold & flexible control
- Provides soft texture & shine
- Provides extraordinary color protection
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Vegetable Protein: Promotes hair growth
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Apply a small amount on dry hair. Style as desired.
Aqua/Water/Eau, Stearyl Alcohol, Peg-40 Hydrogenated Castor Oil, Tribehenin, PVP, Petrolatum, Dimethicone, Hydrogenated Olive Oil Stearyl Esters, VP/VA Copolymer, Polyacrylamide, Oleth-10 Phosphate, Phenoxyethanol, C13-14 Isoparaffin, Peg/Ppg-17/18 Dimethicone, Parfum/Fragrance, Caprylyl Glycol, Potassium Hydroxide, Sorbic Acid, Laureth-7, Tocopherol, Trisodium Ethylenediamine Disuccinate, Butylene Glycol, Benzyl Alcohol, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Benzyl Salicylate, Linalool, Butyrospermum Parkii Butter/Shea Butter, Benzophenone-4, Coumarin, Citronellol, Limonene, Eugenol, Benzyl Benzoate, Anise Alcohol, BHT, Citric Acid.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 3Daily Use
- 2Curly Hair
- 2Fine Hair
- 1Straight Hair
- 1Thick Hair
Describe Yourself
- 2Beauty Conscious
- 2Product Junkie
- 1Minimalist
Hair Type
- 4Wavy Hair
- 2Straight Hair
- 1Very Curly Hair
Most Helpful Positive Review
Great movement while still locking in hairstyle. H
I am normally hesitant to use a texture paste or any mouse/gel type of hair products as they weigh my hair down or make my roots looks greezy but Pureology mess it up texture paste completely changed my mind. It has a fresh fragrance but not too strong. After applying my hair still had all the volum...
Most Helpful Critical Review
Not for curly hair… at all
I like the way this product feels in my hands. That's the only positive. I have thin, 3c, low porosity hair and this is way too heavy for my curls to bounce back. It weighs down my curls leaving some parts straight. It's also overly drying. The first time I used it my hair, I started with weeks of ...
362 results
Perfect for cropped textire
Hair Type Straight Hair
I have very fine, very thick, very short hair. It is very difficult to find a stying product that adds texture, does not weigh hair down, and does not add too much volume. This product, worked through towel dried hair, works perfectly. I have control, texture, and a tousled, natural look, with no greasiness. I can't say that it smells great, but the scent is very subtle, and does not trigger my allergies.
Mess it up! Awesome hair care product
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I waa introduced to this product from my Hair Stylist. I live in Florida and this is a great product, for me, to help with hair that can get frizzy days, especially during Florida's Summer Season.
Ooey Goey Mess
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I wanted to love this product but it just made my hair goey so I had to rewash it.
Great for a root booster and volume
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This is great! It took me a couple of tries before perfecting, but I found that blowing out my hair after applying this to my roots. and using Velcro hair rollers after, my hair is bouncy and full of volume! It also smells great!
Greaseball
Verified Buyer
Submitted as part of a sweepstakes entry
Reviewed at

I usually only have to wash my hair once a week but after using this product for one day I had to wash it the next morning. It did a nice job separating and defining pieces but it's not worth it for the greasy feel.