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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Sustainable Packaging Brand
Pureology's Style + Protect Shine Bright Taming Serum is a lightweight serum that adds shine, smooths frizz, and tames flyaways.
Benefits
- Lightweight serum
- Controls fly-aways & frizz
- Provides extraordinary color protection & shine
- Contains less than 1% of synthetic fragrances
- This product is 100% vegan
- Recyclable packaging
Key Ingredients
- Coriander Seed Oil: Stimulates hair growth, prevents breakage & split ends, adds shine
Formulated Without
- Sulfates SLC & SLES
- Parabens
- Formaldehydes, Formaldehyde-Releasing Agents
- Phthalates
- Mineral Oil
- Retinyl Palmitate
- Oxybenzone
- Coal Tar
- Hydroquinone
- Triclosan & Triclocarban
Emulsify in palms until cream turns to serum. Apply on damp or dry hair. Style as desired.
Aqua/Water/Eau, Cyclopentasiloxane, Phenyl Trimethicone, Propylene Glycol, Dimethicone, Acrylates Copolymer, Aminomethyl Propanol, Peg-40 Hydrogenated Castor Oil, Polyquaternium-4, Amodimethicone, Phenoxyethanol, Caprylyl Glycol, Carbomer, Parfum/Fragrance, Dimethiconol, Polysorbate 80, Olea Europaea Fruit Oil/Olive Fruit Oil, Camelina Sativa Seed Oil, Coriandrum Sativum Seed Oil/Coriander Seed Oil, Tocopherol, Trideceth-6, Butylene Glycol, Hydroxypropyl Guar, Sodium Lauryl Sulfate, Benzyl Alcohol, Helianthus Annuus Seed Extract/Sunflower Seed Extract, Benzyl Salicylate, Linalool, Cetrimonium Chloride, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Ascorbyl Glucoside, Benzophenone-4, Coumarin, Citronellol, Limonene, Eugenol, Benzyl Benzoate, Anise Alcohol, Citrus Aurantium Dulcis Peel Oil/Orange Peel Oil, CI 19140/Yellow 5, Potassium Sorbate, CI 14700/Red 4.
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Color-treated Hair
- 2Frizziness/Flyaways
- 2Normal Hair
- 1Dry/Damaged Hair
Describe Yourself
- 3Beauty Conscious
- 1Professional Stylist
- 1LONG BLONDE HAIR
Hair Type
- 4Wavy Hair
- 3Straight Hair
Most Helpful Positive Review
Plse bring back Shine Max serum
It is purely liquid gold. Nothing else compares. Such a disappointment that it's been discontinued. I feel very betrayed. I've been so loyal to Pureology for 7 years. I live in 3 places: California, Florida, & Hawaii. This is the BEST product I have ever used to tame my full curly frizz in all thos...
Most Helpful Critical Review
Please bring back Pureology Shinemax !!!
I tried this product thinking it would replace the Shinemax that was discontinued; however, this product is sticky and leaves my hair looking unfinished. Shinemax was honestly magic in a bottle and I can't understand why it was discontinued.
448 results
Love this product. First time user. Very pleased.
Hair Type Wavy Hair
Charlotte, NC
Heavy no shine
This product is horrible. It doesn't work for my thick hair type.
pleasantly surprised!
Hair Type Wavy Hair
Verified Buyer
I tried this product on a whim and wound up loving it. It tames my frizz, holds my hair in place without feeling stiff and gives it a nice shine.
Favorite product
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

This product is great for my hair! I have thick, course hair then would otherwise be frizzy and unmanageable! This by far is my favorite product.
Nope
Verified Reviewer
Submitted as part of a sweepstakes entry
Reviewed at

I received this free from Influenster in exchange for my honest review. Unfortunately, my honest review is that I didn't like this at all. I have long, thin, fine hair. I tried this on both wet hair and dry hoping one would be better. It just didn't feel good on my hair at all. It was very sticky almost and made my hair tangled not smooth at all. It felt more like a hair gel and it was actually really good when I put my hair up in a pony tail or bun at holding my hair in place. But that's not what it's advertised for, so I wouldn't spend that much money on something that I have to use not as directed. I can't recommend because I don't know who it would even work well on.