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IT Cosmetics Superhero Volumizing Waterproof Mascara #1
IT Cosmetics Superhero Volumizing Waterproof Mascara #1

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IT Cosmetics Superhero Volumizing Waterproof Mascara

$28.00

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Color:Black Superhero Volumizing Waterproof Mascara Black
Size:0.3 oz

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Details

Features

  • Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides 20x more volume and 41% more visible length vs. your natural lashes.
  • With its life-proof formula, this buildable and long-lasting mascara resists smudging, sweat, flaking and humidity while still feeling comfortable on your lashes.
  • The lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate.
  • Developed with plastic surgeons' insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.

Benefits

  • Volumizing waterproof mascara for super volume, length and elastic stretch in one coat!
  • Life-proof formula: resists smudging, sweat, flaking and humidity
  • 24HR & waterproof wear
  • 20x more volume & 41% more visible length vs. your natural lashes
  • Life-proof Lash Armor coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel.
  • Real Results: - 92% say it's buildable* - 90% say it provides big volume* - 90% say it feels comfortable on lashes* - *Results observed in a consumer panel survey

Key Ingredients

  • Pro-Vitamin B5: Known for its lash-conditioning benefits
  • Peptides: Helps brittle lashes look soft
  • Biotin: Vitamin that promotes healthier-looking hair and skin

Item 2606740

How To Use

Starting at the base of your eyelashes, wiggle and sweep up and through to the tips. You'll see dramatic eye makeup results in just one coat! Apply additional coats if desired. Remove with an oil-based makeup remover or cleanser, such as IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm.

Ingredients

Aqua / Water / Eau, Isododecane, Synthetic Beeswax, Trimethylsiloxysilicate, Polyacrylate-21, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Isononyl Isononanoate, Disteardimonium Hectorite, C30-45 Alkyldimethylsilyl, Polypropylsilsesquioxane, Dimethicone, Peg-30 Dipolyhydroxystearate, Propylene Glycol, Peg-10 Dimethicone, Bis-Peg-12 Dimethicone Beeswax, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Phenoxyethanol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Caprylyl Glycol, Magnesium Sulfate, Butylene Glycol, Benzoic Acid, Trideceth-6 Phosphate, Biotin, Dipropylene Glycol, Glyceryl Caprylate, Panthenol, Glycerin, Tocopherol, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, [+/- May Contain / Peut Contenir CI 77499 / Iron Oxides].

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Real Results!

  1. View 1 Shadow
  2. View 2 Liner
  3. View 3 Mascara
  4. View 4 Remover
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Product Comparison

This Product

What do you want to know about this product?

Review Snapshot

by PowerReviews

1636 ReviewsWrite a Review
84%
of respondents would recommend this to a friend
Ratings Distribution
Pros
Cons
Most Helpful Positive Review
Best waterproof, mascara ever.

I love this mascara, When it said it's waterproof, it's waterproof

Versus
Most Helpful Critical Review
Not as good as the OG.

I was disappointed by this waterproof superhero mascara. First it did not provide the near the results of the OG superhero mascara as far as length and volume. Secondly this mascara transferred to my lids throughout the day. Lastly this mascara is not waterproof. I used alittle splash of water and b...

1636 results

My favorite mascara

Submitted 4 days ago

By Lynn

From Indiana

I hands down love this mascara, I have been using it for several years and I refuse to use another kind of mascara

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Very Disappointed

Submitted 17 days ago

By Curlz

From Gardner, Ks

I LOVE ItCosmetics products. I was excited to try their waterproof mascara. I've tried a variety of bame brand mascaras. This is my absolute least favorite of all of the ones I have tried. Upon opening, it was very messy. Quite a bit of product came out on the wand. I tried scraping some off in the tube but unfortunately only nade it worse. It was "liquidy" nit dry. I hoped after a few yses it eould get better, but never did. It clumps and cakes the lashes with a very thick layer. It isn't easy to apply. Throughout the day the mascara rubs off around the eyes. I've tried various forms of foundation to see if the mascara worked better with a different type. Alas, it did not. Same results each time. Very disappointed.

Was this review helpful to you?
Have bought again!

Submitted 2 months ago

By Gigi

From Atlanta, Ga

Verified Reviewer

Submitted as part of a free sample program

Reviewed at

IT Cosmetics - Sampling

Did what it had to do!

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?
Terrible

Submitted 2 months ago

By Joylie

From Maryland

I got this as a free sample for getting other purchases. I was looking forward to trying it out. It was terrible: dry, crumbly, flakey. I like my mascara more creamy and liquidy when I apply it. This may work for others who like their mascara thicker to apply. But this didn't work for me.

Was this review helpful to you?
I would definitely buy agin

Submitted 2 months ago

By Bernarda

From Texas

The best mascara ever and the length it gives is seasoned too

Bottom Line Yes, I would recommend to a friend

Was this review helpful to you?