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IT Cosmetics Superhero Volumizing Waterproof Mascara
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Summary
IT Cosmetics Superhero Volumizing Waterproof Mascara gives your eyelashes super volume, length and elastic stretch with up to 24HR wear, no flaking or smudging.
Features
- Give your eyelashes Superhero powers with Superhero Waterproof Mascara, a lash-plumping, lengthening and volumizing mascara that provides 20x more volume and 41% more visible length vs. your natural lashes.
- With its life-proof formula, this buildable and long-lasting mascara resists smudging, sweat, flaking and humidity while still feeling comfortable on your lashes.
- The lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate.
- Developed with plastic surgeons' insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
Benefits
- Volumizing waterproof mascara for super volume, length and elastic stretch in one coat!
- Life-proof formula: resists smudging, sweat, flaking and humidity
- 24HR & waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
- Life-proof Lash Armor coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel.
- Real Results: - 92% say it's buildable* - 90% say it provides big volume* - 90% say it feels comfortable on lashes* - *Results observed in a consumer panel survey
Key Ingredients
- Pro-Vitamin B5: Known for its lash-conditioning benefits
- Peptides: Helps brittle lashes look soft
- Biotin: Vitamin that promotes healthier-looking hair and skin
Item 2606740
Starting at the base of your eyelashes, wiggle and sweep up and through to the tips. You'll see dramatic eye makeup results in just one coat! Apply additional coats if desired. Remove with an oil-based makeup remover or cleanser, such as IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm.
Aqua / Water / Eau, Isododecane, Synthetic Beeswax, Trimethylsiloxysilicate, Polyacrylate-21, Copernicia Cerifera Cera / Carnauba Wax / Cire De Carnauba, Isononyl Isononanoate, Disteardimonium Hectorite, C30-45 Alkyldimethylsilyl, Polypropylsilsesquioxane, Dimethicone, Peg-30 Dipolyhydroxystearate, Propylene Glycol, Peg-10 Dimethicone, Bis-Peg-12 Dimethicone Beeswax, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Phenoxyethanol, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Caprylyl Glycol, Magnesium Sulfate, Butylene Glycol, Benzoic Acid, Trideceth-6 Phosphate, Biotin, Dipropylene Glycol, Glyceryl Caprylate, Panthenol, Glycerin, Tocopherol, Steareth-20, Chlorhexidine Digluconate, N-Hydroxysuccinimide, Sodium Citrate, Potassium Sorbate, Palmitoyl Tripeptide-1, Chrysin, Palmitoyl Tetrapeptide-7, Citric Acid, [+/- May Contain / Peut Contenir CI 77499 / Iron Oxides].
This brand is excluded from most Ulta Beauty coupons.
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Reviews
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Ratings Distribution
Most Helpful Positive Review
Best waterproof, mascara ever.
I love this mascara, When it said it's waterproof, it's waterproof
Most Helpful Critical Review
Not as good as the OG.
I was disappointed by this waterproof superhero mascara. First it did not provide the near the results of the OG superhero mascara as far as length and volume. Secondly this mascara transferred to my lids throughout the day. Lastly this mascara is not waterproof. I used alittle splash of water and b...
1636 results
My favorite mascara
I hands down love this mascara, I have been using it for several years and I refuse to use another kind of mascara
Very Disappointed
I LOVE ItCosmetics products. I was excited to try their waterproof mascara. I've tried a variety of bame brand mascaras. This is my absolute least favorite of all of the ones I have tried. Upon opening, it was very messy. Quite a bit of product came out on the wand. I tried scraping some off in the tube but unfortunately only nade it worse. It was "liquidy" nit dry. I hoped after a few yses it eould get better, but never did. It clumps and cakes the lashes with a very thick layer. It isn't easy to apply. Throughout the day the mascara rubs off around the eyes. I've tried various forms of foundation to see if the mascara worked better with a different type. Alas, it did not. Same results each time. Very disappointed.
Have bought again!
Verified Reviewer
Submitted as part of a free sample program
Reviewed at

Did what it had to do!
Terrible
I got this as a free sample for getting other purchases. I was looking forward to trying it out. It was terrible: dry, crumbly, flakey. I like my mascara more creamy and liquidy when I apply it. This may work for others who like their mascara thicker to apply. But this didn't work for me.
I would definitely buy agin
The best mascara ever and the length it gives is seasoned too