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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
Benefit Cosmetics They're Real! Lengthening Mascara is a lengthening mascara that curls, volumizes, lifts and separates lashes for beyond belief beauty! The jet black, long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!
Benefits
- Lengthens, curls, volumizes, lifts
- Long-wearing formula
- Custom domed-tip brush
- Available in full size and mini
Research Results
- 94% saw dramatic length & volume*
- 94% saw visible lift*
- 100% saw long-wearing results*
- *Results observed in a consumer panel survey
Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.
BEAUTY TIP: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Aqua (Water), Cera Alba (Beeswax), Paraffin, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Propanediol, Glyceryl Stearate, Polybutene, Vp/Eicosene Copolymer, Steareth-21, Cera Carnauba (Copernicia Cerifera (Carnauba) Wax), Palmitic Acid, Stearic Acid, Phenoxyethanol, Steareth-2, Silica, Aminomethyl Propanediol, Butylene Glycol, Caprylyl Glycol, Sodium Laureth-12 Sulfate, Hydroxyethylcellulose, Kaolin, Aluminum Hydroxide, Tocopheryl Acetate, Ammonium Hydroxide, Sericin, Disodium Phosphate, Sodium Phosphate, Polysorbate 60, Sodium Hyaluronate, Citric Acid, Potassium Sorbate. May Contain: CI 77499 (Iron Oxides), CI 77007 (Ultramarines). N° 16510.
Disclaimer: Product ingredient listings are updated periodically. Before using a benefit product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free Badgal Bounce mascara with $35 Benefit Cosmetics purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
Free gift with purchase
Free Phone Charms with $60 Benefit purchase (valid thru 5/24/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 75 Questions
- Q
Is it waterproof?
- Asked by Sharon
- Official Answer By Benefit Cosmetics en_USNo, our They're Real! mascara is not waterproof!Was this answer helpful to you
- Q
What is the difference people see between this and bad gal bang? Which is best for lengthen n volume?
- Asked by Aimee
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Both BADgal Bang and They're Real mascaras lengthen and volumizes. xoxo B Was this answer helpful to you
- Q
Is this mascara cruelty free and vegan formulated
- Asked by BeccaBoo96
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara does contain animal derived ingredients. xoxo BWas this answer helpful to you
- Q
Does it flake at all?
- Asked by Sara
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara lengthens, curls, lifts and separates your lashes without smudging or drying out. xoxo BWas this answer helpful to you
- Q
Does this mascara only come in water proof
- Asked by Frankie
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our The're Real! mascara is not waterproof. xoxo BWas this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
My Beauty Routine Takes
- 110 Minutes
- 130 Minutes
Best Uses
- 7613Anytime
- 2152Daytime
- 2036Going Out
- 1189Daily Use
- 495Special Occasions
Describe Yourself
- 5034Classic Style
- 4652Natural Style
- 1588Trendy Style
- 2Brand Buyer
- 1Happy and Energetic. Natural.
Most Helpful Positive Review
Unbelievable
I'd heard people raving about They're Real! I mean, who hasn't. But I didn't believe it. There was no way a mascara could create such incredible results. So when I recently bought a Beauty Score from the Benefit Kiosk in the Las Vegas airport, I was elated to see the They're Real! tube in the bottom...
Most Helpful Critical Review
Long Lashes but Lots of Flecks
If I was just basing my review on the lengthening ability of this mascara, it would get a 10+++ but other factors bring the grade down. First, the brush. While it does coat & separate lashes if used as directed, gobs & gobs of mascara come out on the end of the brush & get deposited on the lashes. I...
13809 results
Dried out mascara
I bought a 2 pk, use it daily. Went to use second mascara and it was dried out. Return window passed and return or exchange was refused. Very disappointed. Thus was thru Benefits themselves
My favorite
My favorite
BRING BACK BROWN
this is the greatest mascara on planet earth. doesnt flake. builds beautifully. PERFECT spoolie, but i dont wear black mascara, its much too harsh on my skintone. pleaseeeee bring back brown ;( i miss it so much!!!!
Flakiest mascara I've tried in awhile
I have sensitive eyes, so at the end of the day most mascaras ive tried end up flaking into my eyes and irritating them. Ive found more mascaras are definitely more guilty of this then others. I was really excited to try this mascara but what was really disappointed to find that it took too long to dry after applying and would smear and I never made it to the end of the day without my eyes getting super irriated from the mascara. Gave up after about 4 uses and i went back and bought a mascara I know wont give me the same issues
Used to be good
I used this mascara for years and it was the best. Something must have changed. The last 2 tubes i got smudge so much and give me raccoon eyes. Not buying again!
