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Summary
Conscious Beauty at Ulta Beauty™
- Clean Ingredients
- Sustainable Packaging Brand
Extreme length with a magnetic force! Available in a travel-size mini to try or take on the go! Benefit's They're Real! Magnet is a 36-hour extreme lengthening & lifting mascara powered by magnetic technology to deliver 40% longer lashes!
Benefits
- 36-hour extreme lengthening* mascara
- Flexible, lightweight & builds easily
- Won't smudge or flake
- *Instrumental test on 21 women
Features
- Builds 40% longer lashes**
- 93% said it was extremely lengthening***
- 95% said it lifts & lengthens lashes up & out***
- 93% said it gives lashes fullness AND length**
- **Than bare lashes - Instrumental test on 21 women
- ***Self-evaluation by 110 women after 1 week
Gently wiggle the wand from base of lashes to tips, layering to build extreme length & powerful lift.
Allow a few seconds of drying time between coats to build the most extreme lash drama!
Beauty Tip: Accentuate the extreme length by defining your eyes with Roller Liner Waterproof Liquid Eyeliner (sold separately). Draw a thin line along your lashes for a naturally polished look or wing it out for a sultry cat eye effect.
Aqua (Water), Cera Alba (Beeswax), Paraffin, Polybutene, Vp/Eicosene Copolymer, Glyceryl Stearate, Acrylates Copolymer, Copernicia Cerifera (Carnauba) Wax, Steareth-21, Palmitic Acid, Pvp, Stearic Acid, Silica, Pentylene Glycol, Phenoxyethanol, Steareth-2, Aminomethyl Propanediol, Caprylyl Glycol, Panthenol, Hydroxyethylcellulose, Aluminum Hydroxide, Tocopheryl Acetate, Disodium Phosphate, Sodium Phosphate, Polysorbate 60. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).
Product ingredient listings are updated periodically. Before using a Benefit Product, please read the ingredient list on the packaging of your product to be sure that the ingredients are appropriate for your personal use.
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
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Questions
Ask a QuestionQ&A
Showing 1 out of 1 Questions
- Q
Is it waterproof? Or smudge proof? Want to make sure it doesnt run underneath the eyes or smudge on eyelid.
- Asked by Nelly
- Official Answer By Benefit Cosmetics en_USHi Gorgeous! Our They're Real! mascara is not waterproof. Our long-wearing formula won't smudge or dry out.Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Everyday
- 1Date Nights and events
- 1For date night or any time really
- 1Brighter eye
- 1Day or evening
Describe Yourself
- 2Working mom
- 1Allergic to everything
- 1Mom, wife, and modestly trendy
- 1I have long lashes, but not as many as I use to
- 160ish and I enjoy look good for my husband
Most Helpful Positive Review
The Mascara of the Future
Benefit They're Real! Magnet Extreme Lengthening Mascara is different than any other mascara out there. It has a magnetically charged core in the brush, and the ingredients in the formula are attracted to the brush. This is science, people. The opening is smaller than it needs to be so that the brus...
Most Helpful Critical Review
Clumpy and flakey, hard to remove
Mascara is such a subjective product; different people have different lashes and lids and desire different effects. For that reason, I can't outright pan this mascara, but I was really disappointed that the formula didn't give me the results I look for. I have dark, straight lashes of varying leng...
1071 results
Flakes Immediately
Let me start by saying, I LOVE Benefit's other mascaras, in particular They're Real and Fan Fest. But this formula flaked IMMEDIATELY. I didn't even walk out the door and it was flaking.
Horrible Raccoon Eyes
This mascara did nothing for my lashes and on top of that left me looking like a raccoon before lunch.
I wanted to love it…
I really wanted this ti be my mascara for a long time but i can't deal with the smudging under the eye. I'm not talking jusy a few flakes but full on raccoon!! Just not for me
LOVE THIS MASCARA
I love the regular mascara for years I have used it.. This one is Great!!! Goes on easy doesn't clump I will be buying this one from now on,
Great Mascara!
Clean mascara no eye irritation. Mask lashes long love it