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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Clean Ingredients
- Give Back
IT Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer is your all-in-one anti-aging moisturizer that works to repair the skin barrier while reversing the top signs of aging skin!
Features
- In just 1 hour: The dermatologist-recommended moisturizer with squalane and ceramides strengthens your skin’s moisture barrier.
- With continued use, it repairs the skin barrier to reveal healthier-looking skin.
- For up to 48 hours: The quick-absorbing formula with a rich cream texture provides intense hydration, giving skin a soft, supple feel and creating the perfect base for makeup.
- In 2 weeks: Patented blend of ingredients that includes niacinamide and peptide-lipid complex works to visibly brighten and firm skin and reduce the look of wrinkles.
- Tested across a wide range of skin types, tones, ages and skin concerns, Confidence in a Cream is designed to truly be one moisturizer that works for everyone.
Benefits
- Dermatologist-Tested
- Suitable for Sensitive Skin
- Mineral Oil-Free
- Tested on all skin types
Key Ingredients
- Niacinamide: Helps even skin tone and reduce the look of fine lines and wrinkles
- Peptide-Lipid Complex: Helps improve elasticity, skin firmness & hydration; smooths the look of fine lines
- Squalane: Helps hydrate the skin and reinforce the skin moisture barrier
•For best results, apply moisturizer to clean skin in the morning and evening.
•Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture, and rejuvenation.
Your Confidence Routine:
1.CLEANSE: Confidence in a Cleanser
2.HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
3.SMOOTH: Confidence in an Eye Cream
4.REJUVENATE: Confidence in Your Beauty Sleep Night Cream
BEAUTY TIP:
For your most confident skin, be sure to follow with Confidence in an Eye Cream and CC+ Cream with SPF 50+ during the day!
Aqua / Water / Eau, Glycerin, Niacinamide, Cetearyl Alcohol, Squalane, Hydroxyethylpiperazine Ethane Sulfonic Acid, Glyceryl Stearate, Dimethicone, Butyrospermum Parkii Butter / Shea Butter, Myristyl Myristate, Ethylhexyl Palmitate, Phenoxyethanol, Peg-100 Stearate, Caprylic/Capric Triglyceride, Caprylyl Glycol, Pentylene Glycol, Sodium Polyacrylate, Tocopherol, Hydrolyzed Rice Protein, Citric Acid, Sodium Hyaluronate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Ceramide Np, Adenosine, Trisodium Ethylenediamine Disuccinate, Colloidal Oatmeal, Linalool, Hydroxypalmitoyl Sphinganine, Butylene Glycol, Caramel, Limonene, Benzyl Benzoate, Carbomer, Sodium Lactate, Citral, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Parfum / Fragrance. N285722/2
This brand is excluded from most Ulta Beauty coupons.
Free gift with purchase
Free gift with purchase
Free 4 piece set with $50 It Cosmetics and It Brushes for Ulta purchase (valid thru 5/11/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Confidence in a Cream
WHY YOU'LL LOVE IT:
Now improves 10 key signs of aging
Now provides up to 48 hours of hydration
Now repairs skin moisture barrier with continued use
Now with 2 times more anti-aging armor
Now vegan
Now more sustainable with less plastic packaging
APPLY WITH CONFIDENCE!
IT'S DEVELOPED WITH PLASTIC SURGEONS AND DERMATOLOGISTS
"There are surgical procedures to help improve the look of aging, but the first step to help address visible signs of premature skin aging is an effective skincare product. Confidence in a Cream is a one-step, supercharged, gentle moisturizer that helps repair the skin’s moisture barrier with continued use, promotes skin firmness and elasticity and is clinically tested to help reduce the look of fine lines and wrinkles."
Dr. Smita Ramanadham
Plastic Surgeon
IT Cosmetics Advisory Board Member
BUILD YOUR SKINCARE ROUTINE WITH CONFIDENCE
Transform the look of your skin and eyes with anti-aging skincare that works beautifully together to deliver powerful results instantly — and more dramatic results over time.
CLEANSE: Confidence in a Cleanser
HYDRATE: Confidence in a Cream Anti-Aging Hydrating Moisturizer
SMOOTH: Confidence in an Eye Cream
REJUVENATE: Confidence in Your Beauty Sleep Night Cream
Questions
Ask a QuestionQ&A
Showing 5 out of 47 Questions
- Q
Does this contain any retinol? If so what % of retinol?
- Asked by Adriana Ma
- Official Answer By IT Cosmetics - BEHi there! Confidence In A Cream doesn't contain retinol. We are happy to inform you that we do provide you with full access to all the ingredients used in our products!Was this answer helpful to you
- Q
Im ordering couple jars. Whats the best way to store them? So be the time I use the 2nd jar it will be as good as new!
- Asked by NB
- Official Answer By IT Cosmetics - BEHi there! Our products have been tested to have at least a 3-year shelf life if unopened and stored at normal room temperature, during which they will retain their integrity and perform as expected. If your product looks and smells the way IT normally does, IT is good to use. Certain products, for example sunscreens, may have an expiration date printed on the product. We hope this helps!Was this answer helpful to you
- Q
Is this non comedogenic?
- Asked by M
- Official Answer By IT Cosmetics - BEHi there! Confidence in a Cream has been tested to be suitable for on all skin types, including sensitive skin and found to be non-comedogenic. However, everyone's skin is unique and is subject to react differently.Was this answer helpful to you
- Q
Is this product cruelty free?
- Asked by Kristin
- Official Answer By IT Cosmetics - BEHi there! We’re happy to let you know that IT Cosmetics is 100% Cruelty Free. Our products are always formulated with skin loving ingredients, and never tested on animals! You can find the full ingredient lists for all of our products directly on itcosmetics.com under the products ingredient tab, should you have any further questions or concerns!Was this answer helpful to you
- Q
Is this a day or night time cream?
- Asked by June
- Official Answer By IT Cosmetics - BEHi there! IT can be used twice daily morning and night!Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Skin Type
- 42Dry
- 39Combination
- 34Normal
- 4Oily
Most Helpful Positive Review
It was an AMAZING cream. New formula is so and so.
I always deal with dry patches that ruin my makeup and I have very sensitive skin, anything can give me redness. I had samples of the old formula. It felt a little greasy once applied, but calmed my dry skin so much. After every use when I would wake up, my skin was so smooth and firm as if I've had...
Most Helpful Critical Review
First and Last Purchase Of Item- It IS a Failure!
I am almost 65 years old, and I am reviewing the "Confidence In A Cream" Anti-Aging Hydrating Moisturizer". I just now received my first shipment of IT Cosmetics products. I decided to start with the basic moisturizer, this one. I find it to be not worthy to be called a " moisturizer" as it was dry ...
530 results
Love IT products have used for 10 plus years
I have used many IT products for years love what it does for me. I wait for sale and pick it up
Not sure
IT Cosmetics used to have a Pink facial cream for the mature skin. I can't seem to find it anywhere. ULTA used to carry it all the time. Do they just not make it anymore?
Wonderful face cream
I have been using this face cream for 6 years and love it!
Check for skin type and purpose of use before purchase
I really liked the sample size of this, so I bought the full size when it came on sale for 21 days of beauty. I almost feel like its a different product: it doesn't smell the same (least of concerns) and it doesn't feel the same on the face (tacky). I imagine it would work well as a primer before foundation as its grippy with just my hands after application. Sits on top of my skin, never settles, or soaks in. It doesn't bead though. Debating returning this tbh.
Love it!
I'm 73 years old and I've been using IT products for eight years. My pores on my face are smaller and my skin looks great. I love this product and wouldn't use anything else. I would recommend IT day & night moisturizers and the cleansing product.
