|
|
|
|
|
|
| |
|---|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
|
Fiber |
Forming Cream |
Grooming Cream |
Matte Clay |
Pomade | ||
|
Key Benefit |
Provides a natural, pliable hold with added texture |
Helps thicken, texturize and increase fullness to hair |
Easy to use styling cream works well for all hair types |
Use to create a straight, sleek look or to soften curly hair |
Provide a workable medium hold and a silky matte finish that easily helps create a wide range of hairstyles |
Use to create classic, slicked back looks |
|
Hold |
Medium |
High |
Medium |
High |
Medium-High |
Medium |
|
Shine |
Low |
Low |
Medium |
High |
Low |
High |
|
Hair Length |
Medium Lengths |
Shorter Lengths |
All Hair Lengths |
All Hair Lengths |
Short to Medium |
All Hair Lengths |
|
Texture (or Base) |
Wax |
Wax |
Cream |
Cream |
Clay |
Pomade |
Use the following zoom and pan buttons to control the image that follows them
Tab through the images or use the previous or next buttons to navigate each product image
$13.50
Size:1.75 oz
In stock and ready to ship
Usually ships out in 1-2 days
Earn points on this purchase.
Summary
American Crew Forming Cream shampoos out easily without residue, provides movable hold, conditions and moisturizes hair, and encourages firmness, body and fullness.
Benefits
- Shampoos out easily without residue.
- Humectant that provides movable hold.
- Conditions and moisturizes hair.
- A holding agent that encourages firmness, body and fullness to the hair.
- Softens and swells the hair shaft making hair appear thicker.
- American Crew Forming Cream was awarded Best Grooming Cream in AskMen 2023 Grooming Awards.
Work a small amount evenly through damp or dry hair and style as desired.
Aqua (Water) (Eau), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax) (Cire De Lanoline), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Ozokerite, Paraffinum Liquidum (Mineral Oil) (Huile Minérale), Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat., PEG-10 Soy Sterol, Sucrose, Cereus Grandiflorus (Cactus) Flower Extract, Glycerin, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Coumarin, Geraniol, Benzyl Benzoate, Hexyl Cinnamal, Citral, Butylphenyl Methylpropional, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Alpha-Isomethyl Ionone, Phenoxyethanol, Ethylparaben, Methylparaben.
We think you'll like
12 items
Use previous and next buttons to navigate the slides of the We think you'll like Product Carousel
Similar items for you
12 items
Use previous and next buttons to navigate the slides of the Similar items for you Product Carousel
Sponsored products
12 items
Use previous and next buttons to navigate the slides of the Sponsored products Product Carousel
Learn More
Easy to use styling cream works well for all hair types. Forming Cream provides hold, and excellent pliability.
For best results, rub a small amount evenly between palms before working into hair. Distribute evenly through damp or dry hair and style as desired.
This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products. For medium hold with medium shine.
Questions
Ask a QuestionWhat do you want to know about this product?
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
16 ReviewsWrite a Review
100%
Ratings Distribution
My Beauty Routine Takes
- 310 Minutes
- 330 Minutes
Best Uses
- 9Daily Use
- 3Men
- 2Straight Hair
- 2Thick Hair
- 2Travel
Describe Yourself
- 4Brand Buyer
- 3Survivalist / Minimalist
- 2Budget Shopper
- 1Beauty Conscious
Hair Type
- 4Straight Hair
Most Helpful Positive Review
Love it!
I have baby-fine, straight hair cut in a Pixie. This product allows me to add texture and piecing that lasts. I can "fluff" my style throughout the day because there is no stickiness. The texture stays and the hair remains soft to the touch.
Versus
Most Helpful Critical Review
Alright
Product is okay, but has less hold than I expected and leaves my hair looking and feeling greasy.
16 results
Alright
Product is okay, but has less hold than I expected and leaves my hair looking and feeling greasy.
love love love
Verified Buyer
love this product it helps soooo much with all my fly away and baby hairs. I just had a baby so I have a lot of new growth and I love this product it helps so much!!
Savings over Convenience
Verified Buyer
I purchased for a male friend, who would buy his hair products from a grocery store. Although he thought Ulta was a store for women, I tried to convince him that savings more than outweigh the so-called 'convenience' of buying everything at one place.
I would buy this again and soon!
Verified Buyer
Just to soft style my hair it's light weight but it last allllllll day!
Would buy it again
Verified Buyer
Love it
