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Summary
Color Wow Raise The Root Thicken + Lift Spray for all-day root lift + volume that's never sticky or stiff.
Benefits
- Delivers major root lift without feeling stiff or sticky
- Contains proprietary elastomers that form a "spring" at the roots
- Root lifter that can be used on wet or dry hair - non-yellowing
- Never sticky or stiff for bouncy, natural styles
- Heat protectant
Key Ingredients
- Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.
Formulated Without
- Paraben
- Sulfate
- Gluten
- Spray onto damp or dry hair, concentrating at the roots.
- Style as desired.
- Hit with blow-dryer heat for lasting results.
Alcohol Denat, Aqua/Water, VP, VP/VA Copolymer, Panthenol, PEG-75 Lanolin, VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance/Parfum, Propylene Glycol, Hydrolyzed Keratin, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Linalool, Hexyl Cinnamal, Citronellol. FORMULA #303-2
Free gift with purchase
Free gift with purchase
Online only free Dream Coat Supernatural Spray travel size with $35 Color Wow purchase (valid thru 4/26/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 1Fine Hair
Describe Yourself
- 1Product Junkie
Hair Type
- 9Straight Hair
- 8Wavy Hair
Most Helpful Positive Review
I swear by this stuff
I have thick, long, wavy hair so it's hard for me to get and keep volume at my roots. This works soooo well at giving me serious, long-lasting lift when used properly. After washing my hair, I spray it along my roots in sections along the crown of my head, then blow dry my hair upside down (the upsi...
Most Helpful Critical Review
Not your typical take on "volume"
This stuff is interesting in that it takes a different approach to "volume" than most other volumizing products. Instead of making your hair seem thicker, denser, or fuller, it instead injects so much dry static electricity that hair just stands up, out, and in every direction, no matter what else y...
3153 results
No reviews on the smell
I came back yo producy reviewa after buying to see if any mention of how it smells. I like haor products to have a pleasant smell this one is awful. I like the product the smell is awful.
I found the solution for fine hair!
Hair Type Straight Hair
If you have fine hair that is thinner in some spots and hard to voluminize............. this is it! Apply a golf ball size of Blacklight or other medium density mousse to hair. Dry your hair to 95%/damp, then I use a 1.5 inch dry/curl Conair brush to finish the dry and curl. But as you pull up one section of your hair, spray Raise the Root at the base of that section and then use your drying/curling brush for an amazing lift and fullness to each section you apply this to. Be sure to start drying brush on hot and then cold to set the lift/curl. I have a chin length very layered bob/shag and you just need to do this to the top half of your head, if you want the rest of your hair to lay down and be smoother. So good to put in a lot of work on your hair and get good results!! Then spray with Nexxus hair spray/strong hold.
WOW root solution ☹️
Hair Type Straight Hair
This product is a joke, people, save your money. It does not do a thing. Water in a bottle! Period.
Absolute Magic!
Idk what kind of sorcery is at work here, but this stuff is legitimately amazing. I have no idea how it manages to be this great, but the hype is well deserved. I've tried a ton of root lifting products over the years, if they worked at all, they'd leave my hair kind of gross, I could definitely feel the product in my hair. This Color Wow product though? It works, but somehow you can't feel it in your hair at all. It seems like magic, it works so well, yet somehow feels like nothing is on your hair. I've been using this in conjunction with the Dream Coat spray, and my hair is so soft. It's got body, & shine and overall just looks healthy. Whoever invented this stuff has to be some kind of genius or capable of pulling off miracles maybe? Idk, but my mind was absolutely blown the first time i used this. Now, I can't imagine ever going without it.
Does nothing other than drying hair out
This product provided zero body. Unfortunately, one thing that it did do was make my hair feel dry like straw. I will definitely be returning the product.
