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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
OUAI's Medium Hair Shampoo is for medium hair, this color-safe, hydrating shampoo strengthens & adds shine while cleansing, eliminating frizz & leaving hair smelling amazing.
Benefits
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and nourishes
Key Ingredients
- Kumquat Fruit Extract: Full of vitamins A, B & C to add shine
- Babassu Oil: Provides hydration to hair and scalp
- Coconut Oil: Strengthens, helps seal split ends and reduces breakage
Scent Type
- Mercer Street: An outspoken fragrance that a-OUAI-kens the senses.
- Key Notes: Italian Lemon, Orange, Peony, Iris, Lily, Musk, Orris, Magnolia, Jasmine, Rose Damask.
- Mercer Street scent can be found in OUAI Fine, Medium, and Thick Shampoos & Conditioners.
Thoroughly wet hair from roots to ends with lukewarm water. Lather a quarter size amount of shampoo in hands and then work into roots and where hair touches the scalp. Rinse shampoo. Squeeze out excess moisture before applying conditioner.
Precautions: Avoid contact with eyes. If contact occurs, rinse well with water.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6)
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Free gift with purchase
Free gift with purchase
Online only free surprise sample pack with select skin and hair care purchases. Totally Free, Totally Fun! (valid thru 4/25/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 2Everyday
- 1Squeaky clean hair
- 1Cleaned my hair
- 1Weekly wash
- 1Daily use
Describe Yourself
- 2Dry hair
- 2Curly
- 2Female
- 123
- 1Straight medium hair
Hair Type
- 7Straight Hair
- 7Wavy Hair
- 1Very Curly Hair
Most Helpful Positive Review
Worked on my dry curly hair
I had been a devout user of DevaCurl for years, which worked, but somewhere along the way, I started losing hair, volume, and curls. My hair dried to the point of eternal frizz (even with good hair products). I heard horror stories of friends doing the big chop as a result. Anyway, I was presented w...
Most Helpful Critical Review
Not CG friendly
As someone with curly hair who tries to follow the curly girl method, I'm constantly looking for great shampoos with no striping agents and silicones. Once I saw the ingredient list, I was disappointed. But when I saw their were only three options for hair thickness (fine,medium,and thick), I knew m...
334 results
Nothing special
Hair Type Straight Hair
I love the Quai Shampoo line for color treated hair, but that was unable in my local store. So, I tried the Quai for medium hair. No where near the same. The lather is different, and that great scent just wasn't there. It was okay. But, I've had better from their line.
It's sooooo good
Highly recommended, I dyed my hair for the first time and it helped so much
Heavy fragrance
Cute packaging and nice size bottles but WOW the smell is so strong and not in a good way. Its heavy on the rose scent which gives a very mature smell… unfortunately will be returning
This is a new favorite!!
Hair Type Wavy Hair
I have thick hair, but I felt like not as thick as others. I read several reviews from those with thicker hair that used the medium shampoo and so that was my choice. Solid choice! It's perfect! The smell is so lovely, not overpowering at all. I cannot believe how nice my hair feels after using this, it lathers nicely, you don't need a lot and it rinses beautifully. I was surprised at how my hair did not feel tangled or hard to get through after using the shampoo and before applying conditioner. As much as I am not a fan of the price, I will continue to pay for this brand. It's a new favorite for sure and will be continuing to use. I am not a fan of the price point, however, it's worth it. The quality is unbeatable. 10/10 for me!
It's a decent shampoo
Its a good shampoo, just didn't really do much for my hair. Not much bad to say about it or much good. I love the smell though.
