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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
Give hair an instant dose of smooth with Virtue's transformative Un-Frizz Cream. This leave-in treatment cream instantly transforms hair's texture. It works to condition and smooth hair, wet or dry, eliminating frizz and locking out humidity to keep it sleek all day.
Benefits
- Smoother, hydrated hair
- Adds curl definition
- Makes hair more manageable
Features
- Hair Concerns: Frizz, flyaways, dryness
- For Hair Types:
- STRAIGHT - Medium/Thick
- WAVY- Medium/Thick
- CURLY- Medium/Thick
- COILS - Medium/Thick
Key Ingredients
- All Virtue products contain Alpha Keratin 60ku, a healing protein that's identical to the keratin that makes up 90% of hair. It repaves and refills keratin, repairing damaged hair with each use.
Apply a quarter-size amount to clean, damp hair from roots to ends. Blow dry for a smooth finish or air dry to enhance natural texture.
Aqua (Water, Eau), Dimethicone, Propanediol, Butylene Glycol Dicaprylate/Dicaprate, Isononyl Isononanoate, Cyclopentasiloxane, Behenyl Alcohol, Cetearyl Alcohol, Glycine Soja (Soybean) Oil, Sodium Acrylates Copolymer, Stearic Acid, Keratin, Tocopherol, Phospholipids, Citrus Paradisi (Grapefruit) Fruit Extract, Madecassoside, Asiaticoside, Polysorbate 60, Lecithin, Parfum (Fragrance), Glycerin, Ethylhexylglycerin, Phenoxyethanol, Disodium EDTA, Citric Acid, Linalool, Limonene, Coumarin, Benzyl Salicylate.
Free gift with purchase
Free gift with purchase
Online only free Healing Oil deluxe sample with $40 select Virtue purchase (valid thru 5/3/25 on shipped purchases only. Full or partial pickup or same day delivery purchases do not qualify. While quantities last)
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Reviews
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Ratings Distribution
Most Helpful Positive Review
You will not be sorry!
I have some tough hair to deal with. It is fine, but I have a lot of it, and it is colored= some damage for fine hair...ugh. I have been through a TON of products, spent a ton of money and consulted with a million people to try to find the right products for my hair. What I have found is that they a...
Most Helpful Critical Review
Adequate
This is the first Virtue product I've used not to merit 5 stars. I was super excited to use this product as a leave in way to help control my frizz, but it was just OK. It didn't really control much of the frizz and I wasn't impressed with how my hair felt—and I experimented with using different amo...
517 results
Helps control styling of thinner hair
My hair had become unmanageable to style because of thinning and frizz. I use a nickel-size dallop of this product, spread it across both palms, and cover my damp hair all over with it. It controls my hair just enough to style and maintain all day with a little flexible hairspray. I also use a little of the virtue healing oil on my ends about three times a week.
Love it!
Reviewed at
I love this product! And all the others I own! My hair feels so much tamer and smooth! It really takes the frizz out.
Satisfied
Reviewed at
Satisfied
Will never be without this.
Reviewed at
Love this product!! My hair has never looked this good.
Love it
Reviewed at
Love it
