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Summary
Conscious Beauty at Ulta Beauty™
- Vegan
- Cruelty Free
e.l.f. Cosmetics Wow Brow Gel is a buildable, fiber-infused brow gel that makes your natural brows look fuller.
Benefits
- Buildable wax-gel formula with brush
- Enriched with Kaolin Clay and hair-like fibers that enhance brows
- Easily brush and shape gel for full, voluminous-looking brows
- Can be used on its own or as a topcoat over brow powder or pencil
- Available in 5 easy-match shades
- Proud to be 100% vegan and cruelty-free, worldwide. Because kindness is chic.
Formulated Without
- All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone
- All skincare is also free from sulfates
Apply gel alone or as a top coat over e.l.f. Lock On Liner and Brow Cream or Instant Lift Brow Pencil. Start from the inner corner and follow the arch working in upward strokes.
Water (Aqua), Alcohol, Euphorbia Cerifera (Candelilla) Wax, C10-13 Isoparaffin, Glyceryl Stearate, Kaolin, Magnesium Aluminum Silicate, PEG-100 Stearate, Mica, C9-11 Isoparaffin, Nylon-66, Tocopheryl Acetate (Ve), Polyacrylate-13, Phenoxyethanol, Microcrystalline Wax (Cera Microcristallina), Polyisobutene, Sodium Glycerophosphate, Caprylyl Glycol, Ethylhexylglycerin, Polysorbate 20. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499).
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Questions
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Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Best Uses
- 8Everyday
- 3Travel
- 2Going Out
- 1Brow tint
- 1Brow tint and control
Describe Yourself
- 5Natural Style
- 4Classic Style
- 1Sr citizen, but I don't look or act like one
- 1Female 63 years old.
- 1Light makeup
Most Helpful Positive Review
ELF Knocked it Out of the Park
I have pretty full brows with small gaps here and there. I use fiber brow gels almost exclusively, especially since I prefer a more natural makeup look on a daily basis. I've been using Glossier's Boy Brow since it first launched because it was everything I wanted in a brow gel. I started looking fo...
Most Helpful Critical Review
Weird stuff on wand and horrible smell
I recently purchased your wow brow and the wand has tiny white pieces of hair (hopefully, it could be any type of chemical though like asbestos or glass) all over it and has a horrible chemically smell to it. Seriously questioning what's in this cause every instinct tells me it would be horrible for...
1186 results
Exactly what I needed
I've tried a lot of brow products trying to find the right look. This is exactly what I wanted, natural but brows that could be seen. Doesn't break me out like some other ones did. Will buy again and again.
great
Verified Buyer
Reviewed at
this is the best product ever i would use this everyday
Wow! I have eyebrows again!
I love this product! I have diminishing eyebrows due to gray coming in. My eyebrows have always been light, but as I age, I realized I needed something to fill in the gaps. This product is super easy to apply and so cheap! The quality works just as well as a pencil. A good friend reminded me when applying eyebrow product, "They don't have to be twins, just sisters!" Enjoy!
My Holy Grail brow product
Verified Buyer
Reviewed at
The perfect product for defined brows that still look completely natural. Very easy to apply and build; I like two quick coats for day-to-day.
Wow Brow
Verified Buyer
Reviewed at
My favorite brow gel by FAR and you can't beat the price. I use this for every day and add a smidge of a brow pomade on top when I want t bolder brow at night.
