Free shipping today! Member Exclusive
Sale
New Arrivals
Luxury Makeup
Ulta Beauty Collection
Makeup & Nail Gifts
Travel Size & Mini
Foundation Shade Finder
Foundation Quiz
Mascara & Lash Quiz
Virtual Try-On
Makeup Obsession
Black-Owned & Founded
KVD Beauty
New! Tattoo Liner Waterproof Liquid Eyeliner
Luxury Skin Care
Dermatologist Recommended
Skin Care Gifts
Skin Care Quiz
Skin Health Guide
The Wellness Shop
Skinfatuation
The Ordinary
New! Squalane + Amino Acids Lip Balm & Saccharomyces Ferment 30% Milky Toner
Hair Care Gifts
Hair Quiz
Hair Goals
Hair Style Try-On
Curly Textured Hair
Hair Tools Guide
Madison Reed
New & exclusive! Colorwonder
Body Care Gifts
Sol de Janeiro
New & exclusive! Cheirosa 48 Perfume Mist
Luxury Fragrance
Fragrance Finder
Fragrance Crush
Fragrance Crush | Clinique
Clinique Happy
Tool & Brush Gifts
T3
New and only here! T3 Aire360
Now Trending
Gift Cards
Current Ad
Conscious Beauty
SPARKED at Ulta Beauty
Makeup & Nails
Skin Care
Hair
Tools & Brushes
Fragrance
Body Care
Men
Gifts
The brightest up and coming brands
Buy More Save More
Gifts with Purchase
Coupons
Celebrating our diverse communities
Beauty Reads
Ulta Beauty Live
Hair Services
Waxing & Brows
Makeup & Lashes
Skin Services
Ear Piercing