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Summary
Conscious Beauty at Ulta Beauty™
- Cruelty Free
Joico YouthLock Treatment Masque instantly transforms frizzy, dry, unruly strands with a powerful collagen-enriched formula. Hair becomes revitalized with shine, bounce, body, and manageability in a single application.
Key Ingredients
- Smart Release Technology: Joico's liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients - Rosehip Oil, Arginine, and Keratin.
- Collagen: Known to support healthy skin and hair, helps restore strength and elasticity to strands for healthy, youthful looking hair.
- Buriti Oil: Full of Antioxidants and Vitamins A and E, known to help restore dry, dull hair with hydration and shine.
- Arginine: A smart-bonding molecule with both positive and negative sites, helps to strengthen hair bonds and encourage bond renewal.
Apply to clean, damp hair. Leave on 2-5 minutes. Rinse.
Aqua (Water, Eau), Butylene Glycol, Dimethicone, Sorbitol, Behenyl Alcohol, Behentrimonium Chloride, Stearyl Alcohol, Cetyl Alcohol, Glyceryl Oleate, Hydrolyzed Collagen, Parfum (Fragrance), Phenoxyethanol, Isopropyl Alcohol, Aminopropyl Dimethicone, Cetrimonium Chloride, Sodium Benzoate, Stearyl Dihydroxypropyldimo- Nium Oligosaccharides, Octyldodecanol, Propylene Glycol, Tetrasodium Glutamate Diacetate, Benzyl Alcohol, Peg-90m, Citric Acid, Glycerin, Mauritia Flexuosa Fruit Oil, Potassium Sorbate, Phosphatidylcholine, Arginine, Arginine Hcl, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Rosa Canina Fruit Oil, Sodium Hydroxide, Benzyl Salicylate, Linalool.
Free gift with purchase
Free gift with purchase
Free Defy Damage Shield with $40 Joico purchase (valid thru 4/19/25 or while quantities last)
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Questions
Ask a QuestionQ&A
Showing 5 out of 7 Questions
- Q
Do I use this product before or after shampooing and conditioning?
- Asked by Elissa
- Official Answer By Joico - Brand EngageHi Elissa! Thanks for asking. With the YouthLock Collection after shampooing you would choose either the YouthLock Conditioner or the YouthLock Treatment Masque. With the Treatment Masque we would recommend 1-2 x's a week. And with the YouthLock Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
If I don't rinse it off will it damage my hair?
- Asked by Cc
- Official Answer By Joico - Brand EngageHi Cc! Thank you for your question. None of the Joico Treatments would damage the hair if they are left in longer than the recommended 5 minutes. Please note, there are no additional benefits of leaving the treatment in longer. The Treatments are formulated so the maximum benefits are in the hair in 5 minutes. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
How often do you use the masque? And can it be used with conditioner?
- Asked by Deb
- Official Answer By Joico - Brand EngageHi Deb! Thanks for asking. With the Defy Damage Collection you would choose either the Defy Damage Protective Masque or the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
How often do I use this a week?
- Asked by Nicole
- Official Answer By Joico - Brand EngageHi Nicole! Thanks for asking. The Defy Damage Collection includes the Defy Damage Protective Masque and the Defy Damage Conditioner. With the Defy Damage Protective Masque we would recommend 1-2 x's a week. And with the Defy Damage Conditioner it can be used daily. Hope that helps clarify! ✨💕Was this answer helpful to you
- Q
Can I leave this on overnight? Or does it have to be washed out in the shower post-shampoo?
- Asked by MJ
- Official Answer By Joico - Brand EngageHi MJ! Thanks for asking. The YouthLock Treatment Masque can be left on overnight, but will need to be rinsed out. However, the treatment benefits are in the hair after the initial 5 minutes. Leaving the treatment in longer will not add to the benefits or results. Depending on your hair needs, Defy Damage Sleepover Overnight Nourishing Treatment may be a better fit, which can be left in overnight and does not need to be rinsed out. Hope that helps! ✨💕Was this answer helpful to you
Reviews
Write A REVIEWReview Snapshot
by PowerReviews
Ratings Distribution
Hair Type
- 2Very Curly Hair
- 2Wavy Hair
- 1Straight Hair
Most Helpful Positive Review
All I can say is WOW!
I've used this brand on and off for years and have always liked it. When I saw they had something new I decided to give it a go and WOW, I will not be switching off of this collagen line. I have long, fine, straight hair and I feel like this gave it gave it life and lots of shine. I've used the s...
Most Helpful Critical Review
Kinda meh
I love all of the other joico youth lock products but this one was just okay. I bought the sample size & I used it after using the youth lock shampoo & conditioner but i really didnt notice that much of a difference. It did have a bit of an alcohol smell and i think it made my hair dry. I wouldn't r...
23 results
Best Mask Ever For My Aging Hair!
This mask is amazing! It sofens without flattening and when I use this i dont need leave- in conditioner… the comb just glides through! I ordered the shampoo in the same line and the masque. The tube is kind of small so after the first use i ordered two more! I love joico prodcts! So glad to see Kate Hudson as the new spokesperson for the brand because i LOVE her❤️!!!
Love this makes my hair feel great and I'm 60.
Hair Type Straight Hair
Love this product I use 2 or 3 times a week. My friends say my hair looks so healthy, I always use great products like Joico youth lock.
Leave on for 30 mins! Super soft hair!
Hair Type Wavy Hair
I work at Ulta and got this as gratis. I don't like everything we sell but this stuff was great for my course and damage-prone hair. I also color my hair and didnt notice any color stripping. I leave it on 30 mins and put a hairdryer to it for 5 minutes. It rinses well and my hair is super soft until next washing!
horrendous
this made my hair feel incredibly dry after i worked very hard to get my hair healthy again, it removed almost half of my color out of my hair and left my hair overall feeling like a broom. terrible
Kinda meh
I love all of the other joico youth lock products but this one was just okay. I bought the sample size & I used it after using the youth lock shampoo & conditioner but i really didnt notice that much of a difference. It did have a bit of an alcohol smell and i think it made my hair dry. I wouldn't recommend this specific masque but the rest of the line is amazing!
