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Your Bridal Beauty Guide

Get aisle-ready with dreamy, big-day looks curated by our Ulta Beauties.

Choose Your Bride Vibe

Here comes the...inspo, tutorials and products you'll love.

Timeless Glam

As seen on @alex.agag

A bold red lip and subtle wing are a perfect match.

Timeless Glam Picks

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12 items

Soft & Romantic

As seen on @ivorylovesya

A rosy flush and fluttery lashes for that just-married glow.

Soft & Romantic Picks

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12 items

Naturally Radiant

As seen on @ariana.uribe_

Soft, fresh and perfectly you.

Naturally Radiant Picks

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12 items

The Statement Look

As seen on @fatimarodarte6

Intense smoky eyes and full glam for the spotlight.

Statement Look Picks

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12 items

Wedding Must-Haves

From prep to touch-ups, all the essentials for you & your crew.

Bridal Prep

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Consider this your wedding beauty warm-up.

12 items

Dream Hair

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From effortless waves to elegant updos, find your perfect style.

12 items

Touch-Up Kit

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Essentials to keep your look fresh from vows to after-party.

12 items

Wedding Party Gifts

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Gorgeous gifts for everyone standing by your side.

12 items

Best Wedding & Bridal Makeup Products and Ideas

Discover everything you need to create your dream wedding day beauty look. From long-lasting foundations to waterproof mascaras, the best bridal makeup products promise to keep you glowing from “I do” to the last dance.

Natural Wedding Makeup

For brides who love simplicity, natural wedding makeup is all about enhancing your features without feeling overdone. Think fresh-faced finishes, neutral eyeshadows, and a hint of blush for that natural glow. The goal? Looking like the best version of you.

Soft Glam Wedding Makeup

Looking for something polished yet approachable? Soft glam wedding makeup strikes the perfect balance. Create soft-focus eyes with warm tones, pair them with a rosy lipstick, and add a touch of highlighter for a luminous, camera-ready finish.

Classic Wedding Makeup

Some beauty looks never go out of style. Classic wedding makeup embraces timeless elegance with defined eyeliner, fluttery lashes, and a bold or neutral lip. Whether you're making a statement or keeping it understated, this look is always in style.

Dramatic Wedding Makeup

For brides who love a bold moment, dramatic wedding makeup turns up the intensity. Smoky eyes, winged liner, and rich lipstick shades deliver a striking, confident vibe that’s perfect for making an unforgettable entrance.

Unique Beauty Gifts for Bridesmaids

Show your gratitude with beauty gifts that wow your bridesmaids. From sheet masks to mini makeup sets, these thoughtful picks are as unique as they are meaningful. Bonus points for gifts that double as getting-ready essentials on the big day!

Frequently Asked Questions

What to include in a bridal touch up makeup kit?

Keep your wedding day look flawless with these touch-up must-haves:

How to do your own make-up for a wedding step by step?

Nailing your own wedding makeup is easier than you think with this step-by-step guide:

  1. Start with clean, hydrated skin for a smooth base.
  2. Apply a long-wear primer to help your makeup last.
  3. Use buildable foundation to even skin tone, adding concealer for blemishes or dark circles.
  4. Define your brows to frame your face.
  5. For eyes, choose neutral tones; blend eyeshadow well, then apply eyeliner and mascara.
  6. Add a warm blush to your cheeks and a touch of highlighter for a luminous glow.
  7. Set your makeup with setting powder or spray to lock it in place.
  8. Finish with your favorite wedding-day lipstick or gloss.
  9. Blend everywhere for a natural, seamless look.
  10. Do a makeup trial beforehand to feel more confident.

How early should hair and makeup be done before a wedding?

Typically, hair and makeup should start about 4–5 hours before the ceremony if you’re the bride. This allows time for each step and ensures the schedule stays relaxed, even with unexpected delays. Bridesmaids and others in the bridal party should also plan their timing so that everyone is photo-ready well before the ceremony begins.

How much should I spend on bridesmaids gifts?

There’s no one-size-fits-all answer, but spending $50–$100 per bridesmaid is a thoughtful range for gifts. Focus on quality over quantity by choosing items that feel personal and meaningful. The most important thing is showing appreciation for their role in your special day.

What are good bridesmaids’ gifts?

Great bridesmaids’ gifts combine thoughtful and practical touches. Ideas include makeup bags, personalized jewelry, or travel size fragrances. Beauty bundles like lip kits or travel-size hair tools are also perfect, especially if they can double as essentials for the big day.

Can I get my wedding hair and makeup done at Ulta Beauty?

Yes! The Salon at Ulta Beauty offers professional bridal hair and makeup services. Whether you’re going for a sophisticated updo or a natural glam look, Ulta Beauty makes it easy to bring your wedding vision to life. Schedule your appointment early to secure your spot, and consider a trial session to ensure you love the final look.

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