Quarterly report pursuant to Section 13 or 15(d)

Revenue

v3.20.2
Revenue
9 Months Ended
Oct. 31, 2020
Revenue  
Revenue

4.Revenue

The Company’s net sales include retail stores and e-commerce merchandise sales as well as salon services and other revenue. Other revenue sources include the private label and co-branded credit card programs, as well as deferred revenue related to the loyalty program and gift card breakage.

Disaggregated revenue

The following table sets forth the approximate percentage of net sales by primary category:

13 Weeks Ended  

39 Weeks Ended

(Percentage of net sales)

October 31,

2020

November 2,

2019

October 31,

2020

November 2,

2019

Cosmetics

45%

51%

46%

50%

Skincare, bath, and fragrance

26%

21%

26%

21%

Haircare products and styling tools

21%

18%

20%

19%

Services

4%

6%

4%

6%

Other (nail products, accessories, and other)

4%

4%

4%

4%

100%

100%

100%

100%

Deferred revenue

Deferred revenue primarily represents contract liabilities for the Company’s obligation to transfer additional goods or services to a guest for which the Company has received consideration, such as unredeemed Ultamate Rewards loyalty points and unredeemed Ulta Beauty gift cards. In addition, the Company recognizes breakage on gift cards proportionately as redemption occurs.

The following table provides a summary of the changes included in deferred revenue:

13 Weeks Ended

39 Weeks Ended  

(In thousands)

October 31, 2020

November 2, 2019

October 31, 2020

November 2, 2019

Beginning balance

$

207,746

$

171,953

$

230,011

$

193,585

Additions to contract liabilities (1)

40,932

66,167

128,402

145,728

Deductions to contract liabilities (2)

(39,032)

(62,816)

(148,767)

(164,009)

Ending balance

$

209,646

$

175,304

$

209,646

$

175,304

(1) Loyalty points and gift cards issued in the current period but not redeemed or expired.
(2) Revenue recognized in the current period related to the beginning liability.

Other amounts included in deferred revenue were $15,216 and $14,884 at October 31, 2020 and November 2, 2019, respectively.